本帖最后由 xiaoniao123 于 2011-11-17 03:39 编辑
11.16独立作业TPO17Do youagree or disagree with the following statement?Most advertisements make products seem much better than they really are.Use specific reasons and
examples to support your answer.
With the development of the society, more and more companies are trying to promote their products by advertising on the television show, or along the roads' boards, etc. However, is it the fact that most advertisements allow products look like much better than they really are? I think the answer is yes.
As the society is filled with so much commercials, and the competition among different companies is so intense that every of them tries their best to attract the consumers. One way they often use is to improve the quality of their products, and the other is to employ advertisements to make consumers buy their products. Then how to attract them? Most of them would choose the latter mean, that is, to make products more focused on consumers' eyeballs, to make them seem much better than they really are. Like the pictures in the Taobao net(a shopping centre on the internet)is beautified by using appropriate lights or PS techniques, because only in this way can the producers save more time and money
to appeal to consumers.
In fact, many advertisers with rich experience will ask the company to supply better products to them in order to give a first good impression to consumers even if the product itself is not as good as it advertises. Then we can understand why those products' are always used by a film star or TV star when the advertisements are broadcast. Perhaps the star has never used the product before, or it is not of excellent quality, but in order to allow consumers believe what they have watched, advertisements have to make products seem much better than they really are. Then it is no strange to receive a worse quality of shoes in contrast to the advertisements from the store, for example.
All in all, it is a pretty common phenomenon that most advertisements make products seem much better than they really are. However, what we need to do is to appeal to more people not to buy the products which tell ties about their products. And the company itself, has to try their best in improving the inner quality of the products by learning from others or employing some advanced techniques rather than using those mess-up advertisements. |