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9.28 When a new technological devices become available. Some people buy it right away, while others will wait until many have acquired it. Which view do you agree with and explain why.
As science is evolving so rapidly, how should people adopt new technology becomes an interesting topic to discuss. As for innovation adoption, I prefer to be a “laggard” person because of the concerns of uncertain risks of new products, expensive prices, and social sanctions.
To begin with, new technological products may contain potential deficiencies or risks. Because the public is so hunger to revolutionary products, many of them flood into the market before being fully tested. Under this circumstance, the safety or the quality of new technological products is open to doubt. For example, just after the iphone 5 is sold, Apple received a bunch of complaint cases regarding the problem of the electronic wire within the cell phone. If I were the pioneering customer, I would be struggled about the repair of my new iphone. Hence, I would rather be a “late” consumer waiting to purchase the product when all the bugs are fixed.
Second, the expense of purchasing a state-of-art device can be extremely high. When new tech devices are introduced in the market, they are usually supplied limitedly. As rare means expensive, the innovative product can only afforded by wealthy people. However, as time flies by and more people acquire the product, the factory will expand its production. Take personal computer (PC) as an example. When PC was first put into the market in the 1990s, its average price was more than 1500 dollars in China. However, when PC has been an essentiality for every people, its average price drops to 700 dollars. Therefore, for the purpose of save money, I will purchase a new technological product when it is not that “new”.
Last but not least, it is embarrassing to use a new technological device when people around you are not familiar with it. Because humans are social animals, we are subject to social norms more or less. The rule of social norm indicates people conform to the group or they will be rejected. Hence, if an individual purchase a newly-released device, his/her uniqueness may be envied, doubted, and even hated. Therefore, to better adjust to the social environment, I would better follow the trend to purchase new products.
In a summary, even though trying new technology devices in an early stage may be tempting, I will be the person purchase them when a mature market has formed. To buy a technology device when the majority has already adopted means not only less risks, lower price, but indeed a better fit into interpersonal relationship.
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