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As we all known, Coco Cola produce a serious of advertisements which the topic is the cool and light-hearted feeling by drinking this world-famous soft drink. The advertisements’ actor or actress, such as one of the most celebrated Chinese film star, Zhang Ziyi, could go by the name of an individual to speak for a particular group that love and support Coco Cola company. Do the media mistakenly expect this kind of behavior, without knowing whether that individual truly represents the views of the entire group? In my point of view,
开头段没有说你的观点是什么,注意开头段一定要指明你的观点
For one thing, every developed and developing group immediately requests a proper individual to speak for the whole group so as to enhance the efficiency of the group. The media, and society in general, expect the emergence of a representative for a special group, do not mean that they eager to find an individual to represents the views of the whole group. For many well-organized groups, especially some successful commercial companies and manufactures factories, a representative is a standard and example, maybe he/she is not the best, and even he/she could not speak for someone in the group. To demonstrate this point plainly and undoubtedly, here is an example that is very persuasive and believable. Chinese aeronautics industry 601 institute has established a criterion of how to draw design and manufacture pictures using the software CATIA. That is, adopting a person’s method and process of drawing to union the diversified approaches of different people. In this way, every people could understand and utilize the data form the pictures of others without any hardness. Therefore, to share the resource fluently, it is imperative to have an individual to speak for the group.
TS指明单独发言人的作用
Furthermore, if the media or the society pay no attention on the representative of a particular group, it is inevitable that some group would not have the opportunity to show their products or their group’s spirit and culture. The consequence of lacking this necessary communication between the mass and the group would obviously lead to missing of support and trust. I will sequentially present the paradigm about Coca Cola, which is one of the most vigorous corporations in the carbonic acid drink among the furious competition. The primary objective for using some stars to represent the company is that these health people just coincide with its product and the company’s culture which is vigorous and aspiring. Come under the influence of these representatives, more and more people would love the product and then become the firm supporter to this group.
说如果缺少代言人的后果
However, long for an individual to represent a particular group, to some extent, is worthless and unadvisable. In the present age, every one wants to maximize his/her individual benefit, besides the group’s common benefit. Hence, it is quite possible that such a spokesman could not be found out to present the diverse requirements. For example, most of the media assume that the chief executive officer is a powerful spokesman for a group as a matter of course. But, as the case stand, innumerous CEOs have been fired by the directorate, in respect that their some crucial determinations made by them do not represent the whole staff’s inclination. So, considering the complex distribution of interest, an individual’s opinion is difficult to reflect that of the total group.
这段你又说用一个人代言的害处
Accordingly, sometimes, the media – and social in general - are too hasty to find a really representative to speak for a particular group; this fulsome behavior could not lead to the expected result. Nevertheless, people should have an explicit understand it is undoubted that a powerful and proper spokesman or representative might efficiently and effectively accelerate the development of a group.
没有仔细看全文,就是扫了一下各段的TS,但是整个把我弄糊涂了,我不明白你的POSITION是什么,这是写作的一个大忌!
其他的大家评论的比较多了,你参考一下吧
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