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发表于 2004-4-13 14:06:53
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argument1
GREGORIAN AWA MODEL ESSAY
ARGUMENT1
The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
'Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age.'
The argument is well presented but not well reasoned for suffering several severe problems undermining the final persuasion within the vice president's expectation.
The first patent one coming into my eyeshot is the elicited report provided by local merchants in Plainsville, the content of which indicates the sales of sneakers and sports clothes being in a good sale. However, this individual fact in itself is far short in legitimacy than the vice president take hold of, thus comes the corresponding deduction of the great concern of healthy lives embodied on the local community keeping trapped in annoying morass. Other highly cogent alternative reasons can be transplanted here without any suspect or malaise. One can perform as that the popular fashion of the design together with the style comes across adhering to temporal interests and pursuits of local people rather than what the vice president asserts, the penchant for outer exercises. Another possibility is the relatively lower price of the shoes and clothes comparable to the other kinds of counterparts, the psychology of consumers' pursuit for benefits gives us a lesson used to put this probability into a thinkable strategy. And finally, if we are eager to visualize, the overwhelming effects played by alluring advertisements as well cannot be impetuously ignored, the charisma stems from their blandishments is glamorous enough to draw your money out of purse whether it is attached to your potential will. All of these slots shed suspicious beam onto the seemly objective and stubborn report and no more warranted license can it promise for us.
The second question we have to strive to clarify is the sudden prosperity of the local health club. As our common sense drawn from our life experience might tell us, people likely to participate the health club harbor more complicated and assorted wishes than the achromatic purpose--exercise. Spare entertainment, relaxation after asphyxiated work, and perhaps, to introduce more amicable friends into one's life, all of these can make sense why the local health club wins such a spectacular popularity. Besides the affirmation of the precondition of the blooming situation, we still can cast doubt on the extent of its prevalence. Although the classes are always full, yet how many joiners on the hell in a single class? And what's more, how much proportion does the participants occupy in the diagram of the gross number of local residents? Both of the answers reveal the actual truth of the prime time of local health concern asserted by this vice president. Deprived of the freedom of accessibility of these comprehensive statistics, no stubborn conclusion can we pinpoint in front of these primitive materials.
The third drawback of the memorandum comes like this, even it can come through the evidence that intense disposition of local residents divert to the aspiration of sports exercise, no further testimony can displayed as pillars to support their aptness to the relative food products from Nature's Way. As a customer, the attitude fostered toward a particular brand of food relates quite a lot to the special tastes and the habitual bent, never can the unique factor of sports idolization usurp the final decisive choice. And economic prerequisite is another realistic cause anyone must put into consideration, since no one impecunious to this relatively high consumption would stick to his or her favor in the end.
Last but not least, the ultimate prospect thrown onto the future plan designed for local children is generally ridiculous for the brace of this recommendation, for these anticipated consumers embrace too much unpredictable factors hunch and augury is merely a self-cheating behavior. Time is changing, society is advancing, and the attitudes, habits, tastes and humanistic conditions in all cannot escape the pattern of revolution; briefly, let the germinal force supplant the decrepit detritus. Then, once the recognition flying into our mind space, I grant, that no one included this vice president would defend this absurd utopia ever since.
To sum up, the memorandum is erroneously structured under the awkward vice president for failing to analyzing the superficial facts of both incandescent sale of exercising shoes and sports clothes and club popularity, meanwhile, the presumptuous avowal to the residents' acceptance of their food products and the prospective children stepping into the queue of purchasers push the latter part of the recommendation into an abysmal oscillation. To remedy these bleeding scabs, no other side way can curtail the efforts vice president have to make but to deploy a step-by-step detail-investigation followed by concomitant critical analysis; only then, I believe, the apropos and best correctness of the peroration one can refine from the original materials could welcome the most vast welcome and approbation. (775 words) |
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