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revision according to dezhi's advice
As the earth is becoming a “village” due to the development of science and technology with a high speed, television programs and advertisements bring about globalization to every part of the world, [U]making a big difference whose effects are of central importance to the evolution various cultures. [/U] The speaker asserts that culture differences are being diminished seriously by the worldwide distribution of the two categories of mass media. In my opinion, the widespread of television programs and advertisements does much contribution to the introduction and intercommunication among various cultures, whereas sometimes it gives prominence to the characteristics of distinctive cultures.
On one hand, television programs and advertisements serve as effective tools to introduce the essence of certain culture to other cultures,[U] the consequence of which is the reduction of cultural differences. [/U] During the process of culture intercourse, people from different races and background get to know and communicate with each other, which helps to build up a harmonious and integral world. For instance, when the Chinese people watch the talk show held by Larry King in the United States, they get more familiar with the American life style and customs, and they can gradually comprehend part of the American culture. [U]Then it becomes apparent that the American culture has more or less places come impact on their minds, and later what these Chinese people builds into their native culture will reflect something assimilated by the American culture. [/U] Once more, to take the prestigious brand Nike for another example. Nowadays it is a common fact that commerce becomes more extensive and widespread all over the world. Immense propaganda of Nike in almost every country suggests that it is easy for advertisements to conquer culture gaps, [U]and ads, in the final analysis, has regarded as an indispensable part of culture. [/U] Thanks to television programs and advertisements, individuals from various culture backgrounds understand each other better, [U]and this provides a way of mixing into and absorbing from one another’s cultures[/U] .
On the other hand, however, television programs and advertisements play an indispensable role in giving prominence to the characteristics of distinctive cultures. To begin with, since every authority has necessity to firm its governance [U]and most of authorities often view losing cultural identity as an omen of losing autonomy, so the government rejects the thoughts and customs with other cultural backgrounds. Making television a plausible and simple instrument, hence television programs have more or less some cultural brand on them.[/U] What is more, mixing the local culture with products is tested to be effective in attracting more consumers especially those who is quite indulgent in their own cultures. It is not easy for people who bring up in certain culture background and have formed such kind of thinking mode and taste, to accept the products that are contradictive with the culture. It is reasonable that trademarks of Coca Cola in different countries embody some unique local trait. And this practice would predictably aggravate the culture difference.
To sum up, the worldwide spread of television programs and advertisements bring about intercommunications among diverse cultures, rather than diminish the differences. Culture gaps can be prolonged sometimes by television and advertisements for reasons concerning with governance [U]and attracting consumers.[/U]
PS:拼写错误实在很可怕!我要加强练习!
大改的几处都划线了 |
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