issue 1, temp

jorgeUID: 108878

1. The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs.The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."


In this argument, the arguer makes a conclusion that they should build another new store in the Plainsville due to the profit made in these areas where residents are mostly concerned with the healthy activities. In order to substantiate the conclusion, the arguer cites an example that the sales of running shoes and related exercise apparels are at all-time highs in Plainsville. Furthermore, the arguer indicates that the health club has more customers and the weight training and aerobics classes are always full. Meanwhile, the arguer assumes a new generation of customers who join a ‘fitness for life’ program. Whereas, the argument seems deficient and not plausible since it lacks efficient and impact evidence.  

First of all, the argument is established on an artificial analogy; it is true that these stores in such areas are most profitable because the residents in these areas bought the products of Nature’s Way. But the author provides no evidence to support the case that the residents in Plainville also  buy these health foods and other health-related products of Nature’s Way. It is possible that Plainsville has its local company which has the similar products with Nature’s Way but with a very lower price to the local residents of Plainsville. It is also very possible that residents in Plainville has already get used to buy those products from these local store, thus they are reluctant to switch to a new store. Accordingly, even through the policy which is proved to be effective in such areas, there is no definite guarantee that it will work just as well in Plainsville.

What’s more, as the report says, the local health club has more customers and the classes of weight training and aerobics are full. But no assurances provided that this phenomenon will last for a long period, it is highly likely that there is a regional athletic meeting recently, therefore, people in Plainville who are not used to sports previously take exercises frequently only for the purpose of team-adaptability .

Last but not least, the arguer commits an inductive fallacy.Granted that this new store in Plainville will be successful.  there is no guarantee that the schoolchildren who participate in ‘fitness for life’ program will buy the products of health food and sports-related goods. Furthermore, the requirement to participate the ‘fitness for life’ program does not equal to their real participation in exercise, as the vice president states this ‘fitness for life’ program only emphasize the benefits of exercise. Schoolchildren are almost in the budding period just like tender saplings, so, they must be always very sensitive to a new health product. Parents rarely wish their children to risk  a new health food, thus, it is very conceivable that Nature’s Way will get into a huge trouble with the sales of its products since their products are brand new to Plainsville residents.

   Overall, this argument is not persuasive enough due to the absence of credibility in the assumption made by the arguer and the examples cited as well. To prove the argument more convincing, the arguer should provide more accurate instances about the seed why residents in Plainsville are used to take sports. At the same time, a further follow-up investigation of the local market of Plainsville is also necessary

乒乓球爱上九月UID: 162925

. The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs.The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."


In this argument, the arguer makes a conclusion that they should build another new store in the Plainsville due to the profit made in these areas where residents are mostly concerned with the healthy activities. In order to substantiate the conclusion, the arguer cites an example that the sales of running shoes and related exercise apparels are at all-time highs in Plainsville. Furthermore, the arguer indicates that the health club has more customers and the weight training and aerobics classes are always full. Meanwhile, the arguer assumes a new generation of customers who join a ‘fitness for life’ program. Whereas, the argument seems deficient and not plausible since it lacks efficient and impact evidence.  

[B]First of all, the argument is established on an artificial analogy;[/B]  it is true that these stores in such areas are most profitable because the residents in these areas bought the products of Nature’s Way. But the author provides no evidence to support the case that the residents in Plainville also buy these health foods and other health-related products of Nature’s Way. It is possible that Plainsville has its local company which has the similar products with Nature’s Way but with a very lower price to the local residents of Plainsville. It is also very possible that residents in Plainville has already get used to buy those products from these local store, thus they are reluctant to switch to a new store. Accordingly, even through the policy which is proved to be effective in such areas, there is no definite guarantee that it will work just as well in Plainsville.
这两个possible实际可以归为一个，无非是难以冲击已经存在的类似品牌，再往深一步走就是没有市场调查，缺乏调查可以有很多类型了，可以找两个攻击性比较强的，你关于习惯的说法有点偏弱，比如说成本利益的问题可以计较一下等等。possible完了以后要说一下结果，这样才完整嘛。

What’s more, as the report says, the local health club has more customers and the classes of weight training and aerobics are full. But no assurances provided that this phenomenon will last for a long period, it is highly likely that there is a regional athletic meeting recently, therefore, people in Plainville who are not used to sports previously take exercises frequently only for the purpose of team-adaptability .

个人认为题目的逻辑思路是：
人们越关注健康-------产品就卖得越好
P的人热爱运动--------P的人关注健康程度高
以上二者导致------在P买naturalway的人多

你body的第一段只是总的批驳一下，几个分的应该批批。后面那个what's more 感觉火力有点歪，没有击中要害 :mad:

[B]Last but not least, the arguer commits an inductive fallacy.[/B] Granted that this new store in Plainville will be successful. there is no guarantee that the schoolchildren who participate in ‘fitness for life’ program will buy the products of health food and sports-related goods. Furthermore, the requirement to participate the ‘fitness for life’ program does not equal to their real participation in exercise, as the vice president states this ‘fitness for life’ program only emphasize the benefits of exercise. Schoolchildren are almost in the budding period just like tender saplings, so, they must be always very sensitive to a new health product. Parents rarely wish their children to risk a new health food, thus, it is very conceivable that Nature’s Way will get into a huge trouble with the sales of its products since their products are brand new to Plainsville residents.

Overall, this argument is not persuasive enough due to the absence of credibility in the assumption made by the arguer and the examples cited as well. To prove the argument more convincing, the arguer should provide more accurate instances about the seed why residents in Plainsville are used to take sports. At the same time, a further follow-up investigation of the local market of Plainsville is also necessary


看看这个，尤其是一楼的
http://211.151.90.54/bbs/showthread.php?s=&threadid=199905

genie05UID: 30358

改了下。好久没看了。嘿嘿。用的ＷＯＲＤ自己下吧～

乱改的。呵呵。为了不要别人下，收你的钱 :p

你可以放个下载在一个帖子里，偶还你钱．
主要改太烂，不好意思见人。 :mad: