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花了两个小时修改完的
6The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money."
正文:
The arguer concludes that a new jazz club in the city of Monroe would be very profitable. He claims that jazz is very popular in Monroe, and that the proposed club would have the local market all to itself, which are the author’s reasons why the new club would be profitable. But in my point of view, the reasoning is questionable, so the conclusion reached in this argument is not convincing.
First, the fact that over 100000 people attended Monroe’s jazz festival last summer can hardly be evidence to conclude jazz’s high popularity in Monroe. On the one hand, we don’t know how many of the 100000 people who attended the festival were residents in Monroe. There might be, for example, a lot of enthusiastic jazz fans coming from all over the country. If most of the festival’s participants were not Monroe’s residents, jazz’s high popularity in the city is doubtful. On the other hand, the argument lacks information to show that the festival was successful for that there is the possibility that the attendance of 100000 people stood only a small part of the festival’s whole capacity.
In addition, the arguer simply equates the fact that the highest-rated radio program in Monroe is “Jazz Nightly” with jazz’s high popularity among the city’s residents. It is unconvincing to attribute the program’s success only to jazz’s popularity because the author does not rule out the possibility that other genres of music such as pop and classical music may be even more popular than jazz is in Monroe and that radio programs playing those genres are not highly rated because the programs themselves are not that good. Being the highest rated radio program in Monroe, Jazz Nightly owes its success more to its high quality than to the popularity of jazz music.
Assuming that jazz is extremely popular in Monroe, which we now know may not be true, it seems that a new jazz club would be popular and therefore profitable. But the reasoning suffers a fallacy because the author ignores the expense of opening and running the club. The club can be profitable only if the revenue is greater than the expense, which is only too vague an assumption because we lack more information on the potential revenue as well as expense.
To sum up, I must say that the argument has several problems and it can hardly be an effective application for a loan. We need more thorough investigation about the city of Monroe and people living there to know whether a new jazz club would be popular or not. On the other hand, we must consider the cost of opening and running the club as well as the potential revenue. |
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