[a习作temp] 小女子第一篇argument, 恳请各大侠拍砖。感激涕零 [复制链接]

coweiliang
UID: 195905

初级会员

Rank: 3 Rank: 3

声望: 0
寄托币: 947
注册时间: 2005-2-16
精华: 0
帖子: 0

楼主

发表于 2005-2-24 23:03:01 |只看该作者

argument 1, 恳请各大侠拍砖。感激涕零

No.1 Argument 1 在论坛上严肃点，给你改了格式
argument1 题目
The following appeared in a memorandum written by the vice president of Nature's
Way, a chain of stores selling health food and other health-related products.

"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
--------------------------------------------------------------------------------------------------------------------------------------------
提纲：
1.喜欢那些参加健身活动的人不一定关心饮食健康
2。学生的健身计划不能给NW带来收益
3。把以前的经验应用于P
4。收益受到其他因素的影响
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－正文：
In the argument above, the speaker makes a conclusion of building the next new store in Plainsville on the basis of several seemingly accurate reasons. However, after
examing those evidences that the speaker has listed out, I find the conclusion rather
unconvincing.

To begin with, the author too hastely assumes that people who are enthusiastic in sports and other physical activities will play an equal zest in healthy products. It is entirely possibly that the reason is that people are more concerned about their fitness in figure. Or perhaps, there are good places for people to enjoy outdoor activities and aerobics. In addition, the cultural norms regarding to what is healthy will also influence people's choice. Hence, they will not become potential customers ofNature's Way (NW).

Nor does the author rules out any evidence showing that the new programme among schoolchildren are likely to bring profits to Nature's Way. For what reason will the children choose the products of NW in stead of other brands? Is it a possibility that children are prone to play a closer eye on sports rather than healghy foods? What are the products desighed specially for children? Will people prefer the comparatively more expensive healthy products to the ordinary products?

Even assuming that people are also interested in healthy foods,the author does not take the uniqueness of Plainsville into consideration, and unfairly assumes that the previous experience will still be adaptable in Plainsville. For instance, the new trend is due to similar companies long-establishing in Plainsville, which means that NW is in a disadvataged position facing the coming severe competetion and the people are not interested in the service of NW. Or perhaps the companies are creating an easy atmosphere for their customers, unlike the common service of a chain store like NW. In fact, the author has no supporting evidence that NW is capable of attracting new customers in Plainsville.

Finally, I should say that the objective to expand the business in Plainsville is to maxisize the profits, which is overlooked by the author.
Many other elements should be noticed, such as tax ratio,advertisement, cost spent in transportation and the optimum prices of the products people are most willing to afford.Without analysing these reasons, the president's advice might amount to a poor recommendation.

In sum, the author bases a recommendation of building a new store in Plainsville on a myriad of specios assumptions and phenomenon. Before his investment, he should make an more sufficient investigation about the consumers' psychology and the probability of profits.