argument232，各位G友请多多赐教

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题目Argument 232
The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.
"Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our company's extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song."

正文
In this argument, the arguer asserts that the company should switch to advertisements featuring a distinctive song to boost company profits. He/she imputes the declined sales to the fact that they only make advertisement in magazines and provides the study that shows the high school students mostly could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. With a careful examination, we can quickly find several fallacies in this argument.

First of all, the arguer makes a wrong analogy between the soft drinks or fast-food and the home appliances. Home appliances are bought-once products while fast-food and soft drinks makes repeated buying. Therefore the song can be much helpful to maintain their frequent consumers, otherwise, no one will repeat buying home appliances at least in short times. If this really happens, the quality of products of this company is problematic. Another reason should be realized is that home appliances cost more than soft drinks and fast-foods, therefore consumers take more consideration before they choose products from one company.

Secondly, the arguer overlooks the difference of the buyers of the home appliances and the fast-food. It is obviously that the latter are largely housewives or other adults who can not remember the advertising tunes and lyrics as easily as the high school students. So the distinctive song would not be more attractive for them. The young people always pursue the fashion novelties and are fond of exciting music. On the contrast, as the group that regards the substantial function mostly, the housewives will choose the products of the best quality and the good fame. Thus the company should put more attention on their manufacturing process to raise their sales and profits.

The last but not the least, the arguer does not provide any evidence to show that the declination of the products sales is related to their advertisements. The decrease of the sales, undoubtedly, should be attributed to several factors, such as the depression of the whole economy or the deterioration of their product’s quality. And the cost of advertisements on TV or radio would probably be much higher that it on the magazines, which may lead to the profits declination. So the company should make more careful surveys and analysis to find the real crux, not to change their advertisements in haste.

To sum up, the evidence cited in the argument is vague and not convincing, as discussed above, thus does not lead strong support to the conclusion that the arguer maintains. To make it logically acceptable, the author should have to demonstrate that the declined sale of the home appliances is because of their advertisement. Additionally, whether it will be more beneficial if the company choose the songs as their advertising should be thought over. Only with more convincing evidence could this argument become a more valid one instead of just a cursory conclusion.

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zhangqiang928UID: 188538

晚上给你粘上

有时间帮我该一个吧，我必回拍的。

https://bbs.gter.net/showthread.php?s=&threadid=251025 issue122

zhangqiang928UID: 188538

正文
In this argument, the arguer asserts that the company should switch to advertisements featuring a distinctive song to boost company profits. He/she imputes the declined sales to the fact that they only make advertisement in magazines and provides the study that shows the high school students mostly could easily recognize the tunes used to advertise leading soft drinks and fast-foodrestaurants. With a careful examination, we can quickly find several fallacies in this argument.

First of all, the arguer makes a wrong analogy between the soft drinks or fast-food and the home appliances. Home appliances are bought-once products while fast-food and soft drinks makes repeated buying. Therefore the song can be muchmore helpful to maintain their frequent consumers, otherwise, no one will repeat buying home appliances at least in short times. If this really happens, the quality of products of this company is problematic. Another reason should be realized is that home appliances cost more than soft drinks and fast-foods, therefore consumers take more consideration before they choose products from one company.

Secondly, the arguer overlooks the difference of the buyers of the home appliances and the fast-food. It is obviously that the latter are largely housewives or other adults who can not remember the advertising tunes and lyrics as easily as the high school students. So the distinctive song would not be more attractive for them. The young people always pursue the fashioncurrent novelties and are fond of exciting music. On the contrast, as the group that regards the substantial function mostly, the housewives will choose the products of the best quality and the good fame. Thus the company should put more attention on their manufacturing process to raise their sales and profits.

The last but not the去掉the least, the arguer does not provide any evidence to show that the declination of the sales ofproducts sales去掉sales is related to their advertisements. The decrease of the sales, undoubtedly, should be attributed to several factors, such as the depression of the whole economy or the deterioration of their product’s quality. And the cost of advertisements on TV or radio would probably be much higher that it on the magazines, which may lead to decline the profits declination去掉declination. So the company should make more careful surveys and analysis to find the real crux, not to change their advertisements in haste.

To sum up, the evidence cited in the argument is vague and not convincing, as discussed above, thus does not lead strong support to the conclusion that the arguer maintains. To make it logically acceptable, the author should have to demonstrate that the declined sale of the home appliances is because of their advertisement. Additionally, whether it will be more beneficial if the company choose the songs as their advertising should be thought over. Only with more convincing evidence could this argument become a more valid one instead of just a cursory conclusion.
挺好的我快考了，一起加油吧， 如果再看一点，连词汇更好一点



有机会请多拍砖,每拍必回拍,多谢


第一篇https://bbs.gter.net/showthread.php?s=&threadid=250654 issu121
第二篇https://bbs.gter.net/showthread.php?s=&threadid=250916 argument120
第三篇https://bbs.gter.net/showthread.php?s=&threadid=251025 issue122
第四篇https://bbs.gter.net/showthread.php?s=&threadid=251374 issue3 @^@#####改一改这篇吧######



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