argument111 无语了~~~

bunnymz2005UID: 2146758

【题目】Argument111（2005年2-9月总频19次）
The following appeared in a memo from the vice president of marketing
at Dura-Sock, Inc.

"A recent study of Dura-Sock wearers suggests that our company is wasting
the money it spends on its patented "Endure" manufacturing process, which
ensures that our socks are strong enough to last for two years. Dura-Sock
has always advertised its use of the "Endure" process, but the new study
shows that the average Dura-Sock customer actually purchases new
Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed
in our largest market, northeastern United States cities, say that they
most value Dura-Sock's stylish appearance and availability in many colors.
These findings suggest that Dura-Sock can increase its profits by
discontinuing its use of the "Endure" manufacturing process."
**********************************************************
【翻译】
最近一次对于Dura-Sock使用者的调查表明我们公司用于其专利生产方式"Endure"上的钱是浪费的，这种方式使我们生产的袜子足以使用两年。Dura-Sock一直在做广告宣传它使用"Endure"方式，但这次新调查显示一般Dura-Sock的消费者每三个月就买一双Dura-Sock袜子。而且，在位于美国北部城市我们最大的商场回应调查的Dura-Sock消费者说他们最欣赏Dura-Sock时尚的外观和众多颜色的选择。这些事实说明Dura-Sock可以通过停止使用"Endure"生产方式来增加盈利。
********************************************************
【提纲】
1 首先，消费者每三个月就买一双Dura-Sock并不意味着他们三个月就扔掉一双袜子。也许他们是因为喜欢这个袜子的样式，穿着特别舒服还有特别耐用。（这段好像不太对，敬请指点）
2 其次，作者没有考虑到美国其他地区的情况，也许其他地区比如南部城市，天气很热，袜子很容易被浸湿也很容易坏，在那里人们可能主要看中他的耐久性。
3 最后，我们来看看作者的结论：停止使用Endure方式以便增加盈利。这个结论是很荒谬的。一方面，像前两段讨论的那样，缺乏人们不看重耐久性的证据，冒然停止使用可能会减少客源。另一方面，考虑到专利的问题，我们知道消费者买任何一项专利的时候都要付额外的费用，如果不使用这项技术，产品的价格也降下来了，收入也随之减少，即使成本少了，利润也仍然可能减少。
********************************************************
【正文】
Prior to choosing to discontinue the use of the Endure manufacturing process for the purpose of increasing its profits, I find the evidence presented in this argument requires an in-depth scrutiny from several aspects. The author seems to have unduly relied on a problematic study and thus draw a conclusion that is fundamentally flawed.

To begin with, as mentioned in this argument, customers’ purchasing new Dura-Socks every three months does not necessary imply that they do not take the endurance of the sock seriously. As we know, people always prefer new things and tend to change themselves frequently, which can be also reflected in the change of their socks. Correspondingly, we have good reasons to assume that consumers are still quite fond of the good quality of Dura-Sock but can not help buying new ones every three months, which may be driven by their nature of pursuing beauty and distinction. In that case, the evidence that people often change their socks lends little support to the postulation that Endure is a kind of waste.

In a not dissimilar way, the author also simply assumes that customers of Dura-Sock throughout the nation most value Dura-Sock's stylish appearance and availability in many colors merely by quoting the study in northeastern United States cities, which, however, may not be the case. As we know, the climate in Southern part of United States is usually wet and hot. Under this circumstance, the sweat of one's feet is more likely to saturate the socks, which would surely reduce the longevity of the socks. Hence, in these areas, consumers may tend to consider the quality first when choosing socks. Without taking into account the conditions of other areas, the author cannot justify the authenticity and credibility of his assertion.

Before coming to finish my analysis, we might also turn our focus to the author's conclusion which indicates that the canceling of the Endure manufacturing process would surely contribute to increase the profits at Dura-Sock, Inc. Nevertheless, there is nowhere more ridiculous than this conclusion. For one thing, as discussed above, there is no clear provided to show that consumer pay little attention to the endurance of the socks. For that matter, the recommendation is highly likely to decrease the profits since the socks without insurance of quality would not meet the basic requirements of consumers. For another thing, common sense tells us that consumers, when purchase the commodities which is patented, should pay extra money on them for the using of patent. If the recommendation of the author is adopted, there is no denying that the cost would decline; however, the revenues would surly decrease, or sometimes even more sharply. In that case, the profits, in ture, would also decline rather than increase as the author expected. Consequently, any of these scenarios would inevitably undermine the author's conclusion.

To sum up, the argument is weakened by the flaws discussed above. To better evaluate it, the author should provide clear evidence to show that consumers are surely inadvertence about the quality of Dura-Sock; otherwise, the argument would be logically unfounded.

lawrence1984UID: 178326

argument111 无语了~~~

【题目】Argument111（2005年2-9月总频19次）
The following appeared in a memo from the vice president of marketing
at Dura-Sock, Inc.

"A recent study of Dura-Sock wearers suggests that our company is wasting
the money it spends on its patented "Endure" manufacturing process, which
ensures that our socks are strong enough to last for two years. Dura-Sock
has always advertised its use of the "Endure" process, but the new study
shows that the average Dura-Sock customer actually purchases new
Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed
in our largest market, northeastern United States cities, say that they
most value Dura-Sock's stylish appearance and availability in many colors.
These findings suggest that Dura-Sock can increase its profits by
discontinuing its use of the "Endure" manufacturing process."
**********************************************************
【翻译】
最近一次对于Dura-Sock使用者的调查表明我们公司用于其专利生产方式"Endure"上的钱是浪费的，这种方式使我们生产的袜子足以使用两年。Dura-Sock一直在做广告宣传它使用"Endure"方式，但这次新调查显示一般Dura-Sock的消费者每三个月就买一双Dura-Sock袜子。而且，在位于美国北部城市我们最大的商场回应调查的Dura-Sock消费者说他们最欣赏Dura-Sock时尚的外观和众多颜色的选择。这些事实说明Dura-Sock可以通过停止使用"Endure"生产方式来增加盈利。
********************************************************
【提纲】
1 首先，消费者每三个月就买一双Dura-Sock并不意味着他们三个月就扔掉一双袜子。也许他们是因为喜欢这个袜子的样式，穿着特别舒服还有特别耐用。（还可以说他们三个月就买一双，不表示他们对于endure的特性部赞同，还有关于study文章没有提供任何信息 ，那么结果的可靠性值得怀疑。个人意见哦！）（这段好像不太对，敬请指点）
2 其次，作者没有考虑到美国其他地区的情况，也许其他地区比如南部城市，天气很热，袜子很容易被浸湿也很容易坏，在那里人们可能主要看中他的耐久性。（还应该指出调查的片面性，只是最大market不足以说明问题哦!）
3 最后，我们来看看作者的结论：停止使用Endure方式以便增加盈利。这个结论是很荒谬的。一方面，像前两段讨论的那样，缺乏人们不看重耐久性的证据，冒然停止使用可能会减少客源。另一方面，考虑到专利的问题，我们知道消费者买任何一项专利的时候都要付额外的费用，如果不使用这项技术，产品的价格也降下来了，收入也随之减少，即使成本少了，利润也仍然可能减少。( 这里你比我专业，学习中……其实在没有提供其他盈利方式的情况和现在的方式是否盈利的情况下，盲目停止一种方式就是不理智的，你觉得呢？)********************************************************
【正文】
Prior to choosing to discontinue the use of the Endure manufacturing process for the purpose of increasing its profits, I find the evidence presented in this argument requires an in-depth scrutiny from several aspects. The author seems to have unduly relied on a problematic study and thus draw a conclusion that is fundamentally flawed.（很好！）
To begin with, as mentioned in this argument, customers’ purchasing new Dura-Socks every three months does not necessary imply that they do not take the endurance of the sock seriously.（好！） As we know, people always prefer new things and tend to change themselves frequently, which can be also reflected in the change of their socks（常识）. Correspondingly, we have good reasons to assume that consumers are still quite fond of the good quality of Dura-Sock but can not help buying new ones every three months, which may be driven by their nature of pursuing beauty and distinction. In that case, the evidence that people often change their socks lends little support to the postulation that Endure is a kind of waste.（最大的优点就是细节化和具体， 学习……）

In a not dissimilar way, the author also simply assumes that customers of Dura-Sock throughout the nation most value Dura-Sock's stylish appearance and availability in many colors merely by quoting the study in northeastern United States cities, which, however, may not be the case. As we know, the climate in Southern part of United States is usually wet and hot.（厉害，这都用得上！） Under this circumstance, the sweat of one's feet is more likely to saturate the socks, which would surely reduce the longevity of the socks. Hence, in these areas, consumers may tend to consider the quality first when choosing socks. Without taking into account the conditions of other areas, the author cannot justify the authenticity and credibility of his assertion（没什么问题，但是我觉得在提纲中提到的可以作为让步补充。 你这样没有问题！）.
Before coming to finish my analysis, we might also turn our focus to the author's conclusion which indicates that the canceling of the Endure manufacturing process would surely contribute to increase the profits at Dura-Sock, Inc. Nevertheless, there is nowhere more ridiculous than this conclusion. For one thing, as discussed above, there is no clear（掉了词） provided to show that consumer pay little attention to the endurance of the socks. For that matter, the recommendation is highly likely to decrease the profits since the socks without insurance of quality would not meet the basic requirements of consumers. For another thing, common sense tells us that consumers, when purchase the commodities which is patented, should pay extra money on them for the using of patent. If the recommendation of the author is adopted, there is no denying that the cost would decline; however, the revenues would surly decrease, or sometimes even more sharply. In that case, the profits, in ture
（turn）, would also decline rather than increase as the author expected. Consequently, any of these scenarios would inevitably undermine the author's conclusion.( 这段的驳斥很好，清晰具体！)
To sum up, the argument is weakened by the flaws discussed above. To better evaluate it, the author should provide clear evidence to show that consumers are surely inadvertence about the quality of Dura-Sock; otherwise, the argument would be logically unfounded.
文章写得很好，继续努力！

[ 本帖最后由 lawrence1984 于 2006-2-15 18:04 编辑 ]