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TOPIC: ARGUMENT117 - The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores."
1. The manager assumed that office machines were not so popular as before because sales in office-supply departments did not significantly increase. However, sales may be influenced by so many factors, such as management in departments, styles or prices of the products.
2. Another assumption that home office machines are in large need by workers is not as credible as the manager stated.
3. Finally, making the most profits among other components is not assured.
In this argument, the manager claimed that by changing the stock of office supplies to home office machines, office-supply departments will become the most profitable component of Valu-Mart stores. To support the argument, he cited a survey which shows the increasing trend of work-at-home. Although this claim seems eloquent in logic, I find the claimer ignore some crucial factors that the measure may not efficient in increasing more profits.
The manager assumed that office machines were not so popular as before because sales in office-supply departments did not significantly increase. However, sales may be influenced by so many factors, such as management in departments, styles or prices of the products. It is possible that their opponents have carried out an advertisement program on office supplies to attract more customers, then the sales in Valu-Mart stores do not improve or even decline slightly, indeed it is almost impossible for the sales in office-supply departments to increase without any efficient action during the competition, but no increase do not mean no need of office machines. Lacking specific evidence and investigation about the market in office machines, it is incredible to assume that the office-supply departments will not make significant sales on office machines by taking effective actions.
Another assumption that home office machines are in large need by workers is not as credible as the manager stated. First, the concrete information about the survey is not provided, so without knowing the career of the respondents and whether the survey is only carried near one corporation that recently requires workers to take more work at home, the figure seems too vague to support the assumption that office-supply departments need to stock more office machines to meet the increasing need. What's more, if the corporation just temporarily requires employees to work at home, the change of office-supply departments may lead the stores to hard situation because all of their machines have to be stored at storages. Second, even if more work need to be done in home, according to the kind of the respondents' job is not clearly provided, we could not make sure whether these work need home office machines. It is also possible that companies have provide their employees machines to conciliate the workers.
Finally, making the most profits among other components is not assured. On one hand, given that the home office machines are more popular, profits should be relevant to the price of each machine. Common sense tells people that profits of these home office machines such as printers, small copy machines, paper shredders, and fax machines are usually too negligible compared to large equipments. On another hand, the situation in other departments is not taken into account. If other departments are all taking effective steps to increase profits, becoming the most profitable component of Valu-Mart stores appears groundless. Either, adversaries in home office machines field may impact the office-supply departments' market a lot, because office-supply departments nearly have no experience in this field. To compete with other manufacturers and finally defeat them and make impressing profit is too hard to accomplish.
To summarize, this argument fails to evaluate the market accurately and excludes some crucial factors that influent the selling of office-supply departments in the future. Without specific evidences to support the manager's assumption that home office machines are more popular than their primary office machines, to foresee that change will make profits is gratuitous. To improve this argument and eventually make practical decision, more research should be taken in representative workers and the potential market in office machines field need to be investigated. |
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