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觉得写得很烂,好好拍!!
Nowadays, with the development of digital technology, the images and pictures produced by digital products have become more and more vivid and lifelike. Then, some people tend to overemphasize the importance of images and claim that images, rather than language, have become the most effective and efficient approach to convey ideas, concepts, and value to particularly large groups of people. Admittedly, the large amounts of images have played a critical and ever-increasingly vital role in the process of conveying ideas or value. However, it does not imply that the language is no longer imperative. Moreover, the reality is that the combination of the two approaches of communication is more effective than merely one of them is exploited.
Undoubtedly, the images, including pictures and videos, have played an ever-increasingly critical part in the process of communication, especially when the audience is a large group of people. As we know, ideas and value generally tend to be obscure and implicit; in other words, this kind of information is regarded to be hard to be merely expressed in language clearly and accurately. In addition, particularly when the audience is a large amount of people, it seems to be much easier to ensure the majority of the audience understand those ideas and value on the whole through images, because the various superiorities of images, for instance, they are vivid, lifelike, can be felt directly, understandable for people from different countries. A case in point is advertisements, which serve to convey the specialty of the products, the value of the brand, and the business concepts of the corporation to the audience. Generally speaking, from the advertisement we can acquire much useful information on the commodity and the producer, moreover, we can get understandings of some abstract ideas and value on the products and company which are designed to be conveyed to us.
Meanwhile, language still is of great significance in communicating an idea or value to large groups of people. It is clear that language has its own irreplaceable advantages which to a large extent promote the efficient communication to a great deal of people. Obviously, compared with images, language is more accurate and detailed. Take novels and the adapted films from the novels for example, novels are able to transmit the value, ideas and feeling of the novelist accurately in much details, while the images may only express the abstract value in a vague way. In addition, language is more informative. For instance, when reading through the literature on introduction to a famous canvas, we might gain more ideas and values of the painters' work than just looking at the masterpiece.
Since both images and language have their own advantage which cannot be replaced by each other, a more effective approach of communicating ideas and value to large groups of people might be combining the two ways and making full use of the advantages of them to make up the disadvantages. For instance, physics textbook tends to present many graphs and pictures beside the letters, so as to explain the complicated concepts or phenomena in a relatively direct and intuitionistic way; actually, our experience substantiates that both image and language is used in textbook is particularly effective. Another example is film, which mainly depends on the images to express the ideas or value. In fact, the attraction of the film would be reduced significantly if the moving dialogue and music, as well as the caption are removed from the film. Partly, it is agreed that the success and popularity of film is due to its flexible combination of images and language.
In a word, we can come to the conclusion that both images and language have their distinctive superiorities for communication ideas or value to a great deal of people. However, only when they are combined together to complement the disadvantages of each other, the communication will be more effective and successful. |
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