1.Googel executives have make no secret of their ambitions in traditional ad sales, saying they can save marketers money on print, radio and TV spots, while taking a commission. Google is testing ad sales for more than 50 newspapers and plans to make newspaper ad sales a permanent offering sometime next year. Google plans to sell radio ads through the online auction system it uses to sell Internet ads. And it has indicated to analysts that it is considering moving into TV and direct-mail ads.
2.Customer brand companies have turned to advertising agencies for decade to design their ads and negotiate where and when those ads run. Media buyers at ad firms plan and negotiate ad placement with publication, TV, and radio stations and more recently, Web sites. Placing ads is big business for the media buyers at agencies.
原帖由 crumil 于 2006-12-31 17:02 发表
1.Googel executives have make no secret of their ambitions in traditional ad sales, saying they can save marketers money on print, radio and TV spots, while taking a commission. Google is testing ...
decision maker governing depts of advert and newspaper.