In this argument, the arguer claims that the declined sales of the Whirlwind are video games over the past two years about to be reversed and the sales of Whirlwind video games are likely to increase dramatically in the next few months. To support the conclusion, the arguer cites the survey that the players prefer games that provide lifelike graphics which require the up-to-date computer. In addition, the arguer providence that Whirlwind has just introduced several video games with an extensive advertising campaign directed at people 10 to 25 years old. The argument suffers several critical fallacies.
Firstly, the result of the survey which the arguer provides is not reliable enough to convince that lifelike graphics are the important feature of the video games. How many video game players take part in the survey? And can these players are represent the whole group of the video game players? Both of the questions are not answered before we can conclude that the lifelike graphics are the most important feature. Maybe other factors of the video games are the most features of the video games and lead the sales of the Whirlwind increased. Therefore, facing such limited evidence, the conclusion is unwarranted.
Secondly, even if the true that the major of the players prefer such games, an extensive advertising campaign directed at these people who the arguer assumes that the most likely to play such games, is not necessary to increase the sales of the Whirlwind. As the arguer says, play such games require the most up-to –date computer, and the price of these computer is very high which the 20 to 25 years old people mostly can not afford. However extensive the advertising campaign is and the interesting the people may be, those people did not by such computers.
Thirdly, the arguer fails to analyze the reasons why the sales of the Whirlwind video games declined over the past two years. Maybe the other factors lead the sale of the Whirlwind’s declined. For example, maybe the price of the video games provided by Whirlwind much high than the other game companies. Or the sales strategies of the Whirlwind are not proper. Both should be take into account before the arguer rule out the conclusion.
To sum up, the reasoning of the argument can not convince us because of lacks of creditability. To strength it, the arguer should provide more evidence of the survey about the video players. To better evaluate the argument, we would need more information of the dramatic increase sales of the Whirlwind.