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发表于 2007-2-13 17:11:05
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Argument200 男人怕痛问题
“Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients”
To substantiate the author’s recommendation, he cites evidence concerning the statistics about the gender proportion of faint patients while visiting dentist, and accordingly assumes that men are more easily feeling pain than women. By dint of closely investigating the issue behind the apparently correlation among these factors, we will safely draw the conclusion that the arguer may not bear a brain of business.
To begin with, the arguer bases his inference that men are more likely to be distressed about having dental work done on the statistics that full of loopholes. On the one hand, provided with vacant information about the cited statistics, we may doubt whether the sample is only from several small private clinics; whether this survey is merely engaged in a short span of time; Or if the male patients took 90 percent of the total patients, and even if the faint ones are three times more then women, it conversely reaches the conclusion that women are more vulnerable of dental pain. On the other hand, the difference between “faint” and “distressed” is obscured by the author and it is still possible that these two hardly have any causal relationship. Because we are not informed of the real reason of their faint, we may wonder that before men took the dental work, they refuse to inject the anesthetic; or they suffer from more severe tooth problem than women, all of which may cause men faint. Besides, it is quite possible that women generally feel distressed than men, but not pain to the extant of faint. If true, these possibilities will render this argument unconvincing.
Furthermore, the arguer’s illegitimate suggestion is virtually the “tooth problem” for us to pull out. No deniably, whether these measures for their promising vista could be called into question. Firstly, emphasizing the effectiveness of their anesthetic techniques perhaps will not reach the expected effect of attracting male patients. Are men willing to accept the anesthetic injection? Is this will be deleterious to human body? Does it will cause the raise of the dental expense? If these situation exist, consequently, the dentist will lose part of the potential customers. Moreover, the proposed favorable improve in sensitivity of their staff to nervous or suffering patients seems a little rigiculous. Perhaps, it has never been the focus for patients to choose a dentist. Last but not the least, granted that these measures are conducive to win the male consumers’ market, while in the case that female consumers took up nearly 80 percent of original customers, then what they can do is just watching their main customer drain for their gender ignorance? Isn’t this a more grievous loss?
To sum up, a mature and considerate decision maker should establish his recommendation on the ground of practical market and closely observe the target customers’ urgent need to satisfy them to the largest scale. However, this arguer fails. |
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