[未归类] argument156 第一次限时成功请帮忙评评分 [复制链接]

icecream0325
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发表于 2007-3-18 16:23:37 |只看该作者 |倒序浏览

TOPIC: ARGUMENT156 - The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.
"We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company."

WORDS: 414 TIME: 0:30:00 DATE: 2007-3-18

The argument presented above seems logical, but it contains various facets which are questionable. First, the reliability of the survey is open to suspect. Furthermore, the arguer ignores to take into account other possibilities. The argument fails to know that a general principle can not be enduced by a specific case. I will discuss each of these factors in turn.

First, the survey does not show us convictive data about their conclusion. The survey said that many employees lacked interpersonable skills. How did they do the study? If the employees know that they are doing the study, the may not show serious attitude to the survey because they think the testers are not real customers. If the conclusion is from the customers, they may also not tell the truth since every takes his own benefit as more important. Of course, customers would like to be treated by as kind attitude as possible. It turns out that unreliable survey can not serve this argument as evidence.

In addition, the argument fails to consider other possibilities which may contribute the sharp increase in sales and the declined number of disgruntled customers. It is quite possible that the lauch a big sale for their products, so people are attracted by their cheap price. The reason why the digruntled customers declined may be also caused by the cheap price or the advanced environment for picking books. If the argument does not exclude all these kinds of possibilities out, I can not believe that only the training by the Dickens Academy contribute the improvement.

Finally, before I draw out my conclusion, one falw in the argument still has to be pointed out. Even the improvement of employees' interpersonal skills is caused by the training of Dickens, they can not claim that their training would work for any company. For example, the manifacture companies whose employees are mainly doing the technical work and making some products by their hands or by performing machines do not need any this kind of interpersonal skill training. Obviously, it would not contribute any benefit to these manifacture companies rather than waste money.

To conclude, the argument lacks credibility because the evidence cited above does not send strong support to what the arguer maintains. To solidify the argument, the arguer would have to provide more convincing evidence to support that the Dickens would turn every employee into an ambassador. If the argument includes the given factors mentioned above, it would be more thorough and adequate.

[ 本帖最后由 lastangel 于 2007-3-18 21:15 编辑 ]

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[未归类] argument156 第一次限时成功 请帮忙评评分 [复制链接]

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