argument65 【METTLE】 第三次作业 提纲 by 一米八四

一米八四UID: 2317911

65The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.

"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
由于最新开张得连锁店的销售情况和杂志的预测，连锁店的老板要求停止对国外奶酪的大规模进口，集中力量在国内的奶酪产品的引进上。
1 最新店面的销售情况无法正确反应整个连锁集团的销售情况，也许新开张店面地区的居民偏爱那种奶酪。
（1）刚开始卖的好不代表以后还买的好
（2）刚开始对这种产品的促销情况造成现在的局面
2 没有科学的对市场进行调查，单单听信与杂志的预测，是不科学的。
（1）杂志对调查者的范围无法确定，调查者地位，生活环境，习惯
（2）调查者数量 不能科学的反应
总之，决断者下的结论没有科学的根据。