argument8 第一篇 求拍 by kici

kiciUID: 169506

研读了好多argu之后开始写的第一篇。打错了好多字，用word改正过。求重拍。

TOPIC: ARGUMENT8 - The following appeared in a memorandum issued by the strategic planning department at Omni Inc.

"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
WORDS: 432          TIME: 00:35:00          DATE: 2007-6-23 16:31:08

This Omni Inc memorandum recommends that Omni should buy Mesa Foods, and market one brand, Diabolique Salsa, nationwide. Close scrutiny of these evidences reveals that it leads little credible support for the author's assertion.

To begin with, the memo says that Omni is interested in 14-to-25 year olds. Accordingly, the argument rests on the assumption that Mesa's snack food appeal to this age group. Yet, we are not informed what types of snack foods Mesa manufactures is popular among these age group. It is entirely possible that the Mesa Foods is only attractive in other age groups. Also, perhaps it is disliked by the adolescent even snack is their favorite. If it is the case, the recommended requisition would not serve Omni's goal.

Additionally, even if the Mesa Foods is popular in this age group, we cannot draw the conclusion that it is popular nationwide, unless that Mesa's customer typify that nationwide preferences among this snack food. It is entirely possible that other regional places have distinctive taste, and prefer other snack foods. Without further marketing information, it is unconvincing to suggest Omni require Mesa Foods.

Even if the foregoing assumptions are substantiated, the memo unsoundly insists that the Mesa Foods is quite profitable because of their last year profit record and the best-selling product sales. The author overlook the possibility that last year's 20 percent increase in profit was an aberration, and that in most years Mesa has not been profitable. Also, the profit might not continue in the years to come. In either case, Mesa is not even a profitable company, let alone the object of requisition.

Finally, Even if the Mesa is profitable and national population welcome Mesa's food, it is still not credible that the Omni Inc should take the requisition. Before a requisition is conducted, Omni need consider more important fact that could influence the business, such as the potential competitors and the cost of the requisition, and also the legal process. What if Mesa owner ask a tremendous high price before selling this manufacture? and what if the government would set a serious rule of food safety for the public health, hence this police increase the cost of Mesa Foods. Without accounting for these issues, the Omni Inc cannot make any sound recommendations.

In sum, the recommendation is not well supported. To convince me that Mesa Foods is profitable Omni would need to provide clear statistical evidence that the profit made last year will continue. To better evaluate the recommendation, I would need more information about national preference of snack food and the obstacle of this requisition.