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发表于 2007-8-16 15:10:35
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TOPIC: ARGUMENT147 - The following appeared in an editorial in a business magazine.
"Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."
WORDS: 448 TIME: 00:28:40 DATE: 2007-8-16 14:16:35
The author claims that the sales of Whirlwind video games are likely to increase dramatically in the next few months. To support the claims, the author provides several evidences such as the result of survey and others. However, the argument relies on a series of unsubstantiated assumption, which makes it unconvincing as it stands.
First of all, the author provides no assurances that the survey on which the argument depends is statistically reliable. Lacking information about the number of the video-game plays surveyed and the number of respondents, it is impossible to assess the validity of the results. At the same time, the author gives no information about the numbers who surveyed but don't responded, the larger the number, the more skeptical of the recommendation. Another problem is the representativeness of the respondents. Were they representative of all the video-game players? Were the players chosen for survey randomly or did they volunteer for the survey? Lacking such evidence the author can't draw any firm conclusion based on the study.
Even if the survey is reliable, the fact that Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old is insufficient evidence to conclude that the Whirlwind will sell more video games. Perhaps the people 10 to 25 years old don’t like the games sell by Whirlwind Company, perhaps the people bigger than 25 or fewer than 10 are the major consumers of Whirlwind. At the same time, there is no evidence that the people 10 to 25 will want to buy the games from Whirlwind at all. These possible facts will lead the conclusion unreliable as it considered.
Even if the people 10 to 25 who most likely to play video games want to buy more by the advertising campaign, it never doesn't mean that the people will buy the games from the Whirlwind. There are maybe many stores or companies sell this kind of game in the city. Perhaps other sellers can provide better service and lower price of this game, and perhaps the people will want to buy this game in another way such as by internet. The advertising campaign will do no help to the sales of the Whirlwind video games.
In conclusion, the recommendation that the sales of Whirlwind video games are likely to increase dramatically in the next few months don't supported well. To strengthen the assumption, the author should provide the evidence that the people of 10 to 25 are the major customers of Whirlwind and the advertising will make them buy more video games. To evaluate the argument, I would need more information that whether there are competitors exists in the same city.
提纲:
A26
First of all, there are no evidence that the school band from Steel City High has won three regional band competitions has direct relationship with Mr. Charles
In the second place, the author unfairly assumes that improvement of the quality of the music rehearsal facilities and musical instruments bears some relation to Mr. Charles
Finally, the author assumes that Mr. Charles is the best choice, this maybe ignore the fact that someone else will be more fit to the job.
A42
First of all, there are no evidence that the per capita income in Bellegea increased by ten percent has direct relationship with the advertising campaign.
In the second place, even the advertising campaign can enhance the capita income, it doesn’t mean that the Paraterra should take this step.
In the third place, even we take advertising campaign, it doesn’t mean that we should hire the current director.
Finally, perhaps we have better choice.
A 50
First of all, there is no evidence that the comet striking Earth then would have vaporized. Perhaps the comet is so large that the make the Earth explode to pieces.
In the second place, the author assumes that the vapor would have been retained in the atmosphere and fall down as rain. However, the author provides no evidence that this is the case.
Finally, there are many other possible ways can form the water in the Earth.
A 163
First of all, there is no evidence that the city needs a more large and comfortable hall
In the second place, the author provides no evidence that the new hall will less cost if we consider the fact that we need a large number of money to build it.
In the third place, even if we should build a new and more comfortable hall, there is no evidence that we should tear down the old one
Finally, the author assumes that the income of the town will enhance if we rent the new hall, but it is no necessary to the case.
A 229
First of all, the fact that the new plan will better protect the staff is not well supported
In the second place, it is no evidence that the new plan will enhance the effective of the worker
Finally, the increasing of profit needs a cost profit analysis
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