argument117

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Argument117
The following is a memo from the business manager of Valu-mart stores.
‘’Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than were in the past. Since Valu-mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our store.’’
Word  502

The business manager of Valu-mart stores concludes that if increasing at all Valu-mart stores the stock of home office machines and office supplies such as printers, small copy machines, paper shredders, fax machines. paper, pens, and staplers will let its office-supply departments become the most profitable component .

First, the manager not provides sufficient evidence that this work-at-home trend is actual. Maybe this trend not existent at all. The survey’s scope was not mentioned. How many people respond this survey and what their career, gender, age. The survey whether or not adopt effective measure to prevent the error. We cannot sure this survey is reasonable. Phases the work-at-home not add, only the informant’s complain. If so this condition, the survey have not any worthiness. If the “Over 70 percent” is come from one company or one vocation, such as school, not include any other company like IT. We can get a conclusion the survey is inconsequential.

Secondly, even assuming the work-at-home trend is subsistent. There are also have not enough proof to testify the requirement of office machines and office supplies would be increasing. This is logic flaw. Everyone know that the programmer not use paper almost. Absent the structure of the work-at-home people, the manger convince our to trust the increasing work-at-home result in the increasing of demand of home office machines and office supplies. Perhaps these additional work have no use for office instrument at all. The manger’s assert is simply unjustified.

Thirdly, even if the above two reason, work-at-home trend and survey , is all come into existence, also can not assure the Valu-mart store’s merchandise would be salable. Perhaps the local people more enjoy in other store’s merchandise due to the quality, price, advantage, appearance, service and so on. The manger have not provide any information about the other competition stores, and draw a conclude that the Valu-mart stores will profitable is dubious at best.

Finally, we make an extreme assume that the all above facts are tenable. There are not assure the office-supply departments will become the most profitable component of Valu-mart stores. The profit equal to saleroom multiply profit margin. the other department  profit margin is not explain. Perhaps the office-supply department’s profit margin low compare with other department, and the sale low too. In short, without any details about the Valu-mart store’s framework and every department’s profit margin. the manger’s conclusion remains unauthentic.

In sum, as it stands the argument ia wholly unpersuasive. To bolster it the business manger must show the following facts: 1) the survey involved industry, the informant number, sample methodology and other reference point. 2) The quotient of the sample people required buy the home office machines and office supplies, and show the quotient is persuasion for the Valu-mart stores profitable. 3) Valu-mart stores populary rate, and the attestation people more willing want to consume at Valu-mart stores compare with congener stores.4) supply the every department profit margin and the historical sell records. If so, we can better evaluate the argument.