argument232 奋斗组第四次作业

quickboyUID: 2182096

In this memo Eco-Power's sales manager recommends that the company switch from print advertisements to advertisements with catchy songs in order to reverse its declining profits. To sustain this recommendation the memo cites the phenomenon that most high-school students easily recognize tunes used to advertise leading soft-drinks and fast-food restaurants. However, this argument is unpersuasive for a variety of reasons.

First of all, the speaker mistakenly chooses a wrong study object。Fundamentally, in order to boost company profits, the manager should focus on the similar profession statistics or research papers. The success of song in soft drinks and fast-food can not applied to home appliances directly. At least home appliances are bought-once products while fast-food and soft drinks makes repeated buying.

Then, the cite about the high school students as an argument obviously cannot sustain the conclusion that a distinctive song will save the declining profits . High school students maybe remember or even be able to sing the tunes after advertisements appear in television. However, the teenagers do not buy those products themselves, actually their parents are the real buyer.

Even if getting rid of the erring cite, There are some logic fault in the reasoning process. The conclusion suggests if one recognizes a tune in a advertisement, he or she will then might well recognize the products before the counter and buy them .This is obviously not the case. Some people like enjoying songs but never care about the advertising lines, as some people like enjoying tunes but never find the lyrics.

The speaker attribute the declined sales of home appliances to the current advertise strategy. Whereas it is entirely possible that other factors are responsible for the decline. Perhaps the demand for all tools and home appliances generally has slowed; or perhaps Eco-Power's management or pricing policies are to blame. Without ruling out such possibilities, the author cannot persuade me that switching ad strategies would reverse Eco-Power's declining profits.

In conclusion, the sales manager has not provided a convincing argument for the proposed advertise strategy.

神奇的光UID: 2398821

In this memo Eco-Power's sales manager recommends that the company switch from print advertisements to advertisements with catchy songs in order to reverse its declining profits. To sustain this recommendation the memo cites the phenomenon that most high-school students easily recognize tunes used to advertise leading soft-drinks and fast-food restaurants. However, this argument is unpersuasive for a variety of reasons.

First of all, the speaker mistakenly chooses a wrong study object。Fundamentally, in order to boost company profits, the manager should focus on the similar profession statistics or research papers. The success of song in soft drinks and fast-food can not applied to home appliances directly（这句话好像有点小毛病，再推敲一下吧^_^）. At least home appliances are bought-once products while fast-food and soft drinks makes repeated buying.

Then, the cite about the (study of)high school students as an argument(用support比较好) obviously cannot sustain the conclusion that a distinctive song will save the declining profits . High school students maybe remember or even be able to sing the tunes after advertisements appear in television. However, the teenagers do not buy those products themselves, actually their parents are the real buyer.

Even if getting rid of(不确定这么说是否合适,个人建议改为ruling out) the erring cite, There are some logic fault in the reasoning process. The conclusion suggests if one recognizes a tune in a advertisement, he or she will then might well recognize the products before the counter and buy them .This is obviously not the case. Some people like enjoying songs but never care about the advertising lines, as some people like enjoying tunes but never find the lyrics.

The speaker attribute the declined sales of home appliances to the current advertise strategy. Whereas it is entirely possible that other factors are responsible for the decline. Perhaps the demand for all tools and home appliances generally has slowed(declined); or perhaps (it is)Eco-Power's management or pricing policies are to (be) blame(d). Without ruling out such possibilities, the author cannot persuade me that switching ad strategies would reverse Eco-Power's declining profits.

In conclusion, the sales manager has not provided a convincing argument for the proposed advertise strategy.(结尾稍显仓促，可以简明扼要地总结一下原文中的纰漏)。
总的来说这篇作文写得还是挺不错的!:loveliness:

[ 本帖最后由 神奇的光 于 2007-10-21 18:03 编辑 ]