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发表于 2008-1-11 18:12:46
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题目:ARGUMENT8 - The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
字数:486 用时:00:43:49 日期:2008-1-11 17:39:49
In this argument, the author cites the evidence that Mesa enjoyed 20 percent rate profits increasing last year within small region of the country, based on which he assumes that Omni Inc should buy Mesa Foods then will earn a significant profits. Another piece of evidence to present this argument is that Omni Inc is interested among 14-to-25 year olds consumers. In addition, the author takes it for granted that Diabolique Salsa as a best-selling product by Mesa Foods manufactured will increase sales in a run long, the author concludes that Omni Inc should choose to buy Mesa and promote this particular product to throughout the country. I find this argument is contain several seriously fallacies as it stands.
Firstly, the author unfairly assumes that Omni Inc's interest that locating within 14-to-25 years olds would necessarily conclude that this age group of consumers will also favor to choose consume large amount of money to buy those types of products by Omni Inc produced. It is entirely possible that vast majority of people find another pattern of food that was similar to Diabolique Salsa on taste, but as a new pattern of food-product, it is too cheaper than former. Or perhaps, consumers of 14-to-25 years-olds were more likely taking their fancy concentrate on fashion change, then decide the best choice followed by current. In short, without considering and ruling out other possible reasons that those special group of consumers will constancy to wait and choose the Diabolique Salas, the author cannot conclude its perspective of sucess, let alone they will buy Omni Inc in which they have bought Mesa Foods and manufactured amount of those kinds of foods.
Secondly, the author unfairly assumes that the tendency in this small region will applies specifically to the wholly nation. Lacking evidence that relatively small region can reflect this general tendency, it is quite possible that consumption of Diabolique Salsa has a significant disparity within other regions that in country. So the author based on information from this argument to assess that Omni Inc should promote this particular product throughout the country is wholly unpersuasive.
Last but not least, The author's assertion also ignores the possibility that snack foods succeed based on last year market records will increase in the future, thereby resulting in an increase in snack foods regardless of past growth conditions and whether how much profits by corporation earned. Without taking into account these possibilities, the author cannot persuade me on the basis of them that Mesa foods will keep their increase trend on snack foods.
To sum up, the conclusion lacks credibility because the evidence cited in the analysis does not lend strong support to what the author maintains. To strengthen the argument, the author would have to provide more evidence concerning consumption of regions difference from country. To better reevaluate this argument, we would need more information regarding that at least half of year or one year's profits situation records in the future and analysis information about income's condition of Omni Inc since it incorporated Mesa Foods.
由于这些天一直再忙期末考试,所以这次作业写的有点草率,再加上已经有一周多没有看北美范文了,写作风格已经受到了 【操作系统,计算机网络,计算机原理,数据库原理,马克思政治经济学】这几个垃圾科目的严重影响,最近英语一直不再状态。另外估计本文中语法错误可能多了些,搞得我很郁闷郁闷!!!而且限时也没有什么长足的进步,还是超时了。。。哎~~~~~~~~~~
[ 本帖最后由 saavedro 于 2008-1-13 15:03 编辑 ] |
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