argument200-aero小组第15次作业

dahuadebaobaoUID: 2441571

TOPIC: ARGUMENT200 - Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
WORDS: 394          TIME: 00:30:00          DATE: 2008-2-20 11:09:39

提纲：
1。 研究数据不可靠，因为没有提供有多少男人和女人参加了研究，男的多自然疼的比例也大。
2。 疼不等于害怕看牙医。可能男的更严重，或者女的更能忍。
3。 男的重要不等于要专注于男的，因为会失去女的市场。而且强调医生对疼痛敏感是没有用的，因为只是敏感可能没有措施解决。

Based on the statistics concerning that men are easier to feel painful than women and the assumption that men are more likely to be distressed, the author draws a unwarranted recommendation that dentists should pay more attention to the male consumer. However, after close scrutiny, several critical flaws have been drawn, which makes me unconvinced to the author's recommendation.

To begin with, there is no evidence to show that the statistics are reliable. From this argument, we find no sign of such information on the proportion of men and women participated in the study. We could not also find the portion of the respondents taking part into the study. Assuming that more men have involved in the study, the fact that more men faint is considerable, which weakens the author's recommendation that more focus should be paid on the male consumers.

Admittedly, let alone the reliability of the statistics, we still have good reasons to doubt if the more times of fainting and the more possibility of being distressed are mutually exclusive alternatives. It is highly possible that men's dentinal diseases are more severe than women. Moreover, there is also a good chance that women can bear more pain than men. In that case, the relationship between the two phenomenons has been broken down, and therefore the followed recommendation gains no means.

Moreover, given that men are more likely to be distressed, still the author's recommendation could not be settled. If the dentists target the male consumers, what about the female ones? Entirely possibly they will lose a couple of women patients. And also. even if the recommendation of  paying more attention to male patients is substantiated, the advertising strategy that emphasizes the effectiveness of sensitivity of the staff to nervous or suffering patients is still unsound, according to the possibility that the staff have realized the pain from patients, but they do not have advanced ability or techniques to deal with this problem. If this is the case, the advertising strategy will probably gain no effect on attracting male patients, which renders the recommendation of no use.

To sum up, the author gathers an unacceptable or even misleading recommendation on how to make advertising strategy for dentists without more specific investigation on the relationship between the phenomenon of fainting and the distressed sense along with more consideration on the actually helpful advertising strategy.