argument14 【永不言弃互改小组】第六次作业 by 9号

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14.The following appeared in a memo from the owner of Green Thumb Gardening Center, a small business serving a suburban town.

"There is evidence that consumers are becoming more and more interested in growing their own vegetables. A national survey conducted last month indicated that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets. And locally, the gardening magazine Great Gardens has sold out at the Village News stand three months in a row. Thus, we at Green Thumb Gardening Center can increase our profits by greatly expanding the variety of vegetable seeds we stock for gardeners this coming spring."

有证据表明消费者对于自己种植蔬菜越来越感兴趣。上个月举行的一项国家调查显示很多消费者对于超市上供应的新鲜蔬菜的质量不满意。在本地，园艺杂志《大花园》在"Village News"报亭连续三个月售磬。因此，我们Green Thumb Gardening Center可以通过大量增加今春为园艺爱好者准备的蔬菜种子的种类而增加盈利。

1、全国的调查显示的消费者对市场出售的蔬菜不满意，并不一定意味着郊外城镇的蔬菜也不好
2、杂志的销售量高并不一定意味着购买杂志的普通居民多，同样也不意味着购买杂志的居民都想种蔬菜
3、此外，作者还疏忽了许多其他因素：比如，本地居民是否喜爱自己种蔬菜；还有，本地居民喜欢种植哪些蔬菜，如果本地居民只喜欢种植少数几个种类的蔬菜，增加种子的多样性是不会盈利的。

提纲：
1、        全国性的调查显示对超市蔬菜不满意不代表本地居民对出售的蔬菜不满意（本地居民买到蔬菜的渠道比较多样，本地出售的蔬菜质量较高），即使对超市蔬菜不满意并不意味着就对自己种菜感兴趣，时间、精力、成本
2、        园艺杂志卖光也不能说明人们就对种菜感兴趣。园艺杂志的内容很多，可能人们更喜欢看其他的版面而不是种菜的版面。此外，没有提供园艺杂志的具体销量，其发行量和销售量是怎么样的比例。
3、        即使人们买园艺杂志真的是对种植蔬菜感兴趣，也并不意味着他们就会愿意亲自去付诸实践，
4、        即使居民愿意付诸实践亲自去种菜，作者还忽略了居民愿意种什么菜，如果居民只喜欢种几种特定的蔬菜，那么增加种子的种类也不会盈利。盈利应该考虑成本和收益之比

英文：

The argument concludes that Green Thumb Gardening Center can increase profits by expanding the variety of vegetable seeds .To support this conclusion the speaker sites a national survey and the sale of a gardening magazine as evidences of people prefer to grow their own vegetables However, close scrutiny of this evidence and of the auger’s line of reasons that reveals that they provides little credible support for the conclusion.

One problem with the argument is that the memo depends on the assumption that the level of satisfaction locally with supermarket‘s fresh vegetables reflects national levels by relying on the national survey to support its conclusion. Yet the owner provides no evidence to support this assumption. Maybe, the residents of this town are satisfied with supermarket‘s fresh vegetables, or they have another methods to get high quality fresh vegetables such as buying vegetables from special produce markets or vegetable stands .Without eliminating these possibilities, the owner cannot rely on the national survey to conclude that this town’s residents would be interested in growing their own vegetables and prefer to buy vegetable seeds from GT.

Another problem with the memo is that the mere fact that the gardening magazine Great Gardens has sold out at the Village News stand three months in a row is scant evidence that the town’s residents would be eager to buy vegetable seeds from GT. Firstly, the arguer fail to provide any evidence to support the circulation of the magazine is large enough and perhaps this newsstand decreased the number of copies it stocks three months ago. Secondly, the owner shown nothing about the contents of this magazine, maybe it does not even concern itself with vegetable gardening. Thirdly, even the residents buy this magazine is interesting in vegetable gardening, the owner provides no clear evidence that residents will grow their own vegetables practically.

Finally, even if residents will growing their own vegetables practically, the arguer assumes too hastily that the residents would like to buy seed form GT and that GT can increase their profits by expanding the variety of vegetable seeds. It is possible that the residents have other alternatives to buy vegetable seeds, or in the town people just like eat some certain vegetables, expanding the kinds of seeds have no help in increase GT’s profits.

In conclusion, the argument of the GT owner is logically flawed and therefore unconvincing as it stands. To strength it the owner must provide more clear evidences that residents of the town are actually dissatisfied with supermarket vegetables, and provide more information about the gardening magazine ,its circulation，its contents , and the residents’ purpose buying the gardening magazine to support that they are becoming more and more interested in buy vegetable seeds from GT in order to grow their own vegetables.