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我就直接在上一个的基础上改了~
This argument presents three reasons supporting that the publisher should decrease their emphasis on international news and refrain from displaying such stories on their magazines covers. At first glance, this analysis seems a kind of(kind of 或sort of 吧) specific and plausible. A deeper investigation, however, reveals that these three reasons can't directly lead to the conclusion unless other possiblities of the decreased sales are ruled out and additional information is provided.
First of all, the threshold problem with this argument involves the unreliable claim that the international news story(stories) on their front covers was(were) the real cause for the decreased sales. However, the truth is that the story on a magazine cover is only one of the many reasons that might(换成may 或can语气增强一些) influence the sales. The other reason(other reasons) may lie in the fact that readers don't like the cover design of international issues, since, as we know, attractive magazine covers are more likely to stimulate readers to purchase. Or(跟前面的并列的话可以用also) readers may actually like international stories in general, but they may be reluctant to buy this magazine because the international stories provided by this magazine were not fitted to their tastes.(感觉这点说的比较含糊,具体一点,不合什么胃口,我感觉说出来列举一下会好一点) Unless the arguer recognizes and rules out these possibilities of the decreasing sales, his/her reason is not well grounded. 几个他因找得蛮好,表达也很清晰的。除了最后一个,我觉得写具体一点会更好。
Furthermore, the argument unfairly assumes the Newsbeat magazine faced the same situation as the competing magazines, so its publisher should follow them to cut down the number of international stories on covers. The competing news-magazines, however, may sail in the different boats(很好). They may have encountered the problem that they didn't have the enough necessary resources(有些啰嗦,the shortage of necessary resources), such as the high-caliber international correspondents, or excellent editors focusing on international affairs, to provide high quality international reports at that time, so they decided to concentrate on the domestic news for a while until they get enough resources (重复出现,建议替换)in the future. If the Newsbeat's publisher has the enough resources(再次出现...) to publish high-quality international stories, and there is still demand for international stories, it may be the time for Newsbeat to increase, instead of decreasing, the number of international cover stories to expand its market share, since the supply declined. (这一部分写得很赞!)Besides, even if the Newsbeat and its competitors were walking in the same shoes, the arguer fails to confirm us that the competing magazines have already profitted from reducing the international story covers. It is entirely possible that these competitors have made a mistake to decrease the international covers. As a result, without considering this information, this arguer can't (cannot)substantiate his/her conclusion.
(这一段我有个疑问,先说两家公司不一样,在说即使他们一样,竞争者降低国际新闻不一定有良好效果,是不是反过来说好一些,即使竞争者取得了好的效果,两家公司不一样也不能采用)
Last but not least, even though the increasing cost(建议添加of foreign bureaus,否则指代不明) is one of the important elements for the publisher to take account when making achoice, it alone can't(cannot) suffice to support the conclusion, because it's(it is) rational for the publisher, when making a choice,(建议删掉) to make the benefit-cost analysis (at the same time)rather than only the cost analysis. If the total benefit to display international stories on the magazine covers is still bigger than the total opportunity cost, even after the cost of maintaining the foreign bureaus has increased, the publisher should continue to run the magazine in the same way. Even if the total opportunity cost is bigger than the benefit, the magazine Newsbeat still needs to decide whether the trend of increasing cost will continue, and whether there are other alternatives to cut down the total cost, such as through the innovative way to reorganize the company structure, or by reducing the unnecessary management expenses. Factors such as these could influence the publisher's choice and undermine the arguer's explanations.这段从经济学角度来写蛮好,虽然我不太懂啥子是opportunity cost...也不懂他和total cost间的关系...,我也不是很懂。。。
In conclusion, the argument, while it seems logical at first, has several flaws as discussed above. The argument could be improved by ruling out the other possible reasons of the declined sells, and by providing the evidence explaining the real causes of the competing magazines' international story cover cut and the final outcomes of that action. It could be further improved by doing the benefit-cost analysis rather than the sole cost analysis.
注意aw不能使用can't, it's 这种表达,要用非缩写形式哈~ |
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