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本帖最后由 wisle 于 2009-6-4 09:31 编辑
ARGUMENT173
The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
'Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers.'
破题顺序如下:
Conclusion: decrease emphasis on international news + refrain from displaying such stories
Supports: 1.几期最低发行量的杂志封面选用的是国际新闻
2.竞争对手减少了国际新闻作为封面的次数
3.外国新闻部的费用上升
攻击关节处为1,2,3
提纲:
攻击1:(1)不知道几期最高发行量的杂志封面是否是国际新闻(2)销售不好固然和封面有关,但购买仅仅是凭靠封面嘛?
攻击2:(1) 竞争对手减少对我们有什么影响(2)竞争对手减少给自生收益带来什么影响 (3)竞争对手虽也是新闻杂志,但重点是否是国际新闻呢?可能是人家的定位不同而导致封面上较少刊登国际新闻。
攻击3:(1) 外闻部的费用增加,是否给我们带来了大于费用增加的收益呢?(2)虽然外闻部费用增加,可是是否是现在市场上的Price Level改变而引起的名义量(nominal)的改变?
TOPIC: ARGUMENT173 - The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."
WORDS: 406
TIME: 00:40:00
DATE: 2009-6-3 下午 11:25:43
(写完提纲后去上课,回来写正文时时没感觉 )
==============================================
The suggestion that decreasing the emphasis on international news and the frequency of displaying such stories on the covers seems to be well-proved, basing on the several poorest-selling issues covering the international news, competitors decreasing the number of the international news as the covers, and the operating cost of foreign bureaus, the spring of international news, increasing. Where, to prove this suggestion, the arguer should provide more compelling and comprehensive reasons.
At first, the fact that the several poorest-selling’s covers are international news should not be negated. Nevertheless, it can not to prove that the best-selling’s covers are also the international news; as if, the selling number of the issues does not focus on the cover whether on the international news or not. Even the essential reason is the international news, how can individuals buy or not depending on the covers? For example, when different covers are full of your eyes, you will pick up the one which you prefer. But you will read the content, and then make your decision. So, as a factor influencing your consumption decision, the content of a issue also plays a key role.
Additionally, whether the number of covers on international news of the competing news-magazines goes down will influence their profits or not is still a question. And whether their changes bringing the loss or not to us also remains to illustrate. Then the decreasing covers of the competitors on such news maybe are the superficial phenomenon. Although we also publish the news-magazine, their emphasis may be different. Each kind of news-magazine has the different way to achieve itself. For example, China Weekly focuses on the news which happened in China, while the Observation of Goble works on the international events. So the comparing is useless between two different types of news-magazines and can't illustrate the problem clearly.
What's more? The operating cost of foreign bureaus was used to persuade the suggestion. But when it comes to the cost, we will talk about the profits. Perhaps, rises though the cost, the profits may increase in the same percentage degree or over the cost. That means the rising cost brings more profits. Another reason is that the price level may have gone up, so the costs of all the products increased, and the cost of foreign bureaus arises inevitably.
Above all, the arguer should supply more evidences to strong the ration his suggestions have, whereas the deduction is not reasonable. |
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