0910GNorth America Flying] Argument173 by vikki_baifn

vikki_baifnUID: 2618941

TOPIC: ARGUMENT173 - The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.

"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."

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提纲
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1 It is not well reasoned enough that the concentration of front covers is the only reason which lead to the poor selling. More over, it is difficult to say the cover is the main reason for the poor selling.
2 The decreasing number of the cover stories that competing news-magazines devote to international news does not mean that we should take the same action. It is not wise to be a copy-cat at any kind of situation.
3 The increase of the cost of maintaining on reporting international news does not mean the decrease of what it worth.

In conclusion, the evidence is lack of the relevance with the conclusion that we should decrease our emphasis on international news or refrain from displaying such stories on our magazine covers.

vikki_baifnUID: 2618941

全文
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In this memorandum, the publisher makes a conclusion that they ought to decrease their emphasis on international news and refrain from displaying such stories on their magazine covers. To justify the conclusion the publisher displays three facts as the evidences; the front covers of those poorest-selling magazines were featured international news in the past three years, the number of cover stories on international news of competing news-magazines was decreasing during the same period, the cost on these magazines is increasing. From my point of view, these facts are not convincing enough.
  
To start with, the fact that the poor-selling of magazines with international news cover during the past three years does not mean that such magazines could not be the best seller in the future. At the same time, it is not well reasoned enough that the concentration of front covers is the only reason which lead to the poor selling. Moreover, it is difficult to say that the cover’s featuring in international news does little good to the sales.

In addition, the decreasing number of the cover stories that competing news-magazines devote to international news does not mean that we should take the same action. Obviously, it is not wise to be a copy-cat at any kind of situation. On the other hand, this is also a fact in the past three years that chances for supporting the conclusion of decreasing the emphasis on international news and refraining from displaying international stories on the magazine covers are remote. On another aspect, the decrease international news on the competing magazines provides a gulf of the readers need for such news with a presupposition of a constant population of the readers.  

Furthermore, the increase cost of maintaining on reporting international news does not mean the decrease of its value. If a high cost may exaggerate the income, it could not be the reason to decrease the emphasis or even withdraw its existence. An affirmatory prefigure could be given by no one that the exaggeration will be unable in the following days.

In conclusion, the evidences given by the publisher are lack of relevance with the conclusion that they should decrease the emphasis on international news or refrain from displaying such stories on the magazine covers. To strengthen such conclusion, whether and how the emphasis on international news do harm to the sale of the magazines are musts which can not be found in the publisher’s discourse.