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发表于 2009-7-27 22:40:16
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1The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics有氧运动 classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
1.即使NW在当地的营业状况确实非常好,也不能通过那个report得出,NW在P很有发展前景
(1)跑步鞋和运动衣的销量持续居高不下,真的是当地人自己消费的嘛?还是拿去倒卖了?值得怀疑,因为那个report是merchants report.
(2)也许P的居民只热衷运动,而不相信health food or products的功效。
(3)health club在五年前几乎倒闭,虽然现在客源很满,但是作者没有给出导致5年前没有生意的原因,如果这些因素仍然没有消除,那么再一次倒闭的可能性也就仍然存在。例如:服务态度不佳(开始顾客还能接受,但越来越觉得无法容忍)
2.即使根据report得出NW确实应该在P开新店,但是开发新一代消费者的计划也是没有根据的
(1)health food是否会影响学生的正常发育
(2)如果当地学生的总体健康状况不错,有必要使用health related products吗?
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2The following appeared in a letter sent by a committee of homeowners from the Deerhaven Acres to all homeowners in Deerhaven Acres.
"Seven years ago, homeowners in nearby Brookville community adopted a set of restrictions on how the community's yards should be landscaped and what colors the exteriors of homes should be painted. Since then, average property values have tripled in Brookville. In order to raise property values in Deerhaven Acres, we should adopt our own set of restrictions on landscaping and housepainting."
1. B涨房价可能还有其他原因。(1)B所处市中心,地源紧张,即使不统一外墙颜色也会涨房价(2)在刷墙的同时,当地人对房子进行了翻修,价格就涨了(3)当地新建了工厂,增加了就业机会,很多外地人为了工作来买房,人多房少,价格就涨了
2. 即使B房子涨价确实是因为同一刷墙了,那也不能证明DA这样做,房子也会增值
(1)B涨房价是7年前的事情了,在现在这个方法不一定使用。也许7年前,人们买房很看重房子的外观形式和颜色,而现在,可能人们注重的是房子所处的区域、质量和价格是否实惠
(2)也许会来DA买房的人,根本就不喜欢统一的墙色,他们喜欢有个性的,与别家不同的
3.这个建议的可行性。也许B地区的很多房主都是炒房的,而DA的大部分房主都是自己住的,因此,为了房子增值而大动干戈,对于DA的房主来说是没有必要的,因此他们不会接受这个建议。
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3The following appeared in a newspaper article about law firms in the city of Megalopolis.
"In Megalopolis, the number of law school graduates who went to work for large, corporate firms declined by 15 percent over the last three years, whereas an increasing number of graduates took jobs at small, general practice firms. Even though large firms usually offer much higher salaries, law school graduates are choosing to work for the smaller firms most likely because they experience greater job satisfaction at smaller firms. In a survey of first-year students at a leading law school, most agreed with the statement that earning a high salary was less important to them than job satisfaction. This finding suggests that the large, corporate firms of Megalopolis will need to offer graduates more benefits and incentives and reduce the number of hours they must work."
1.进入大公司就职的法律毕业生人数下降也许除了job satisfaction,还有别的原因
(1)招聘要求严格苛刻(2)工作压力大(3)在那三年间,大公司爆出丑闻,形象评价直线下降,学生自然也不愿意去工作
2.对大一学生的调查不能代表毕业生的想法
3.法律领域的情况不能说明所有行业的就业问题。
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4The following was posted on an Internet real estate地产 discussion site.
"Of the two leading real estate firms in our town—Adams Realty and Fitch Realty—Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25, many of whom work only part-time. Moreover, Adams' revenue last year was twice as high as that of Fitch, and included home sales that averaged $168,000, compared to Fitch's $144,000. Homes listed with Adams sell faster as well: ten years ago, I listed my home with Fitch and it took more than four months to sell; last year, when I sold another home, I listed it with Adams, and it took only one month. Thus, if you want to sell your home quickly and at a good price, you should use Adams."
1.员工的比较,不能说明AR superior
(1)AR有40个agent,而FR是25个,并且其中很多是兼职。那么工资的开支肯定是AR比FR大,也就是AR的利润成本比FR高,那么售房的价格也相对高。而人们总是愿意在质量特性相当的情况下,选价格低的商品。
(2)也许兼职的员工比agent更加努力工作,因为他们是兼职,通常有一定的经济压力,所以更珍惜这份工作
2.资产情况的比较,也不能说明AR superior,
(1)没有给出这两家资产中的负债情况。
(2)平均售房价格不能说明,总收入
3.售房的例子也不能说明AR superior
(1)一个是十年前,一个是去年,十年间,会发生很多变化。
(2)出售的是两套房子,这两套房子的情况可能会相差很多,也许十年前卖的那套比较破,比较难卖。
(3)两次比较即使能说明卖的速度,也不能说明good price
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5The following appeared in the business section of a newspaper.
"Given that the number of people in our country with some form of arthritis关节炎 is expected to rise from 40 million to 60 million over the next twenty years, pharmaceutical制药的 companies that produce drugs for the treatment of arthritis should be very profitable. Many analysts believe that in ten years Becton Pharmaceuticals, which makes Xenon, the best-selling drug treatment for arthritis, will be the most profitable pharmaceutical company. But the patent专利 on Xenon expires in three years, and other companies will then be able to produce a cheaper version of the drug. Thus, it is more likely that in ten years the most profitable pharmaceutical company will be Perkins Pharmaceuticals, maker of a new drug called Xylan, which clinical临床的 studies show is preferred over Xenon by seven out of ten patients suffering from the most extreme cases of arthritis."
1.关节炎患者会增加,制药企业的效益不一定也会增加
(1)在未来20年中,可能会出现别的手段来带地吃药治疗关节炎。比如医生可能改进技术,通过做手术来治疗关节炎,而手术的疗效可能会比药来的快,来的好
(2)人们得到这个消息之后,更加重视对自己关节的保护,反而减少了未来几年内患者增加的人数
2.临床研究不足以证明PP的Xylan能比BECTON的XENON创造出更多的利润。
(1)重度关节炎患者的用药选择也许和普通关节炎患者的选择是不一样的,重度关节炎患者的用药量大,因此他们可能会选择PP的XYLAN,而重度患者在所有关节炎患者中的人数比例又没有给出数据。因此即使他们会选择PP的X也不能说明PP的X能比BECTON的XENON更赚钱。
(2)临床调查的十个人,不具代表性
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