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发表于 2009-7-30 01:39:31
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本帖最后由 Jeremie 于 2009-7-30 01:57 编辑
午夜奉上一盘菜~~~大家全盘地拍也行,部分挑毛病也行,谈谈改进意见也欢迎,有几句说几句...Thanks in advance:)
1.The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
" Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in c, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age. "
The plausible argument cites several evidence and to make a conclusion that to build new stores in Plainsville will certainly bring more profit. However, after careful reflection, we can find some significant flaws in the argument which make the conclusion illogical reasoning.
To begin with, there is no convincing proof that the residents in Plainsville are in favor of health food. A high sale in running shoes or exercise clothing is not the result of the citizens' interest in health food, which at best shows that they like sports or even just like the sports clothing fashion. Similarly, more participants at present may contribute to their concern about the shape. Simply put, having an interest in shape or sports doesn't necessarily mean that residents in Plainsville are highly concerned with health food.
Moreover, even we concede that the residents in Plainsville are really concerned with health food and other health-related products, we can't guarantee that NW can easily make money. What we should scrutinize is the comparison between NW and the other stores nearby, which determines the market share NW can finally get. To interpret in detail, we should also focus on several points: whether there are already certain stores selling similar health food, whether their selling satisfy the residents at a high degree and how the NW's advantage is, such as the quality of food, the service it can provide and the faith it offers.
In addition, it is still hasty to regard that the schoolchildren as new customers merely with the fact that they will participate in the fitness program. Even if the children do realize the value of fitness for life, whether they will keep their habit for long is hard to say. Furthermore, the program, which focuses on the benefits of regular exercise especially, has little to do with the conception of expense in health food. Anyway, it is unpersuasive to overrate such kind of facts without hesitation.
Before the final conclusion, it is also vital to point out that another flaw that concerning the profit of NW. The author fails to provide strong evidence or detailed data to support that NW will gain much profit. For one thing, the previous experience may not adapt to the current situation; for another, the president should offer the comparative accurate calculation about the cost and profit in order to draw a convincing conclusion.
After analyzing the evidence as well as the reasoning, it is clear that we cannot safely reach the conclusion that building new NW store in Plainsville is the best choice. Actually, many factors weigh heavily with the profit that a new store finally gains. To strength the argument, the author should make a specific investigation about the need of local residents at recent years and provide detailed statistics to substantiate that the new store can profit in Plainsville. After all, a false confidence in profit will do harm to both the staff and the brand of the chain stores. |
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