=七月流火=小组第3次小组作业 A 101 by sasakikojiro 欢迎大家来拍 有拍必回！

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A-101...

The author conclude that we can increase sales by appealing to additional consumers who are concerned about their health by fortifying our Wheat-O cereal with soy protein. Therefore, the new vision of Wheat-O should increase company profits as well as the health of our customers. To support this conclusion the author cites a recent study that who ate soybeans at least five times per week had significantly lower cholesterol levels than who ate no soy products. However, I found this argument specious on several grounds.



First, a threshold flaw is involving the study that the author are failing to well consider the source of responds and the sample size. On the one hand, it is possible that there are few people such as 3 to 5 in the study, or these people whose cholesterol have been a low level before take the study. On the other, it is possible that there is a class interests in the study, which this company only wants to increase its profits.



Secondly, the author mistakenly establishes a causes and effect merely because that by fortifying our Wheat-O cereal with soy protein predate to that we can increase sales by apealing to additional consumers who are concerned about their health. Therefore, for instance, it is possible that most of consumers only care the brand about the cereal, even if the company approaches such a new way. Moreover, it is not necessary for these consumers who are concerned about their health to buy  Wheat-
O to improve their health. Especially some consumers who concerned much on milk, protein food, and vitamin tablets.



Thirdly, the author are failing to consider two elements of profits, cost and revenue. On the one hand, with the increasing in fortify soy protein, the cost in Wheat-O would be much higher than the company's afford. On the other, there is no guarantee that a higher cost can render as well as revenue. It appears reasonable, therefore, for the author to focus those two inspects on this profits.



Overall, the conclusion asserted by the author seems logical. However, before any final decisions are made, the author should evaluate all possible alternatives and causes for the company profits' increasing and their customers health's improving.