argument6 临阵19天，菜鸟四磨枪

mumujiUID: 2199417

Argument6
The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
'A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money.

提纲：
1，        没有提供门罗城的规模，65英里的概念不能支持独霸地方市场一说。
2，        混淆了爵士乐爱好者和爵士俱乐部goer的概念。兴许那些爵士迷们根本不爱去俱乐部。
3，        全国统计数据和门罗地区的情况样本不同，不能引作证据。

In this argument, the arguer concludes that developing a jazz club in Monroe would produce tremendous profit because there is no jazz club within 65 miles range and there are large numbers of jazz fans in the city and according to a nationwide study, typical jazz fan spends lots of money on jazz entertainment. This argument suffers from several critical fallacies.

Firstly, the arguer does no provide any information about the actual size of Monroe city but only mentions the nearest jazz club is 65 miles away; thus the arguer hastily assume that their proposed club C Note would occupy the local market by itself. As we know, the comparative distance between clubs affects running them conspicuously. Therefore, if Monroe is a metropolitan city with larger ranges than 65 miles, C Note would have at least one opponent in town and could not have the local market to itself at all.

Secondly, the argument does not differentiate between popularity of jazz music and popularity of jazz club. To support his or her point of view, the arguer points out that there are many jazz festival fans, several jazz musicians and high rates of jazz audience  living in Monroe, yet fails to demonstrate how many of these jazz lovers and musicians may be potential jazz club goers. We have reason to presume that jazz lovers in Monroe may prefer enjoying the music at home or in large festivals, not being used to choose jazz clubs as entertainment. It is also possible that most jazz lovers in this city are with elder age, while jazz club is a typical entertaining place for young people.

Finally, the argument is even more weakened by the fact that it uses the statistics of a nationwide study as evidence, totally ignoring the specific market conditions in Monroe area. Although typical jazz fan of the nation spends close to $1,000 per year on jazz entertainment, the consuming level of Monroe may be much lower than this general level as a result of special buying habit or bad economic development.

In sum, as it stands, the argument is not well reasoned. To make it logically acceptable, the arguer would have to provide more evidence concerning the local jazz club market.