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The author attributes the decline of Whirlwind video game’s sales to the very features of video games and accordingly carried out an extensive advertising campaign(and后面的内容主语指代不清,同样对于之后的which), which is believed to bring dramatically increasing sales(个人感觉改成dramatical increase in sales) of Whirlwind video games. But this conclusion is not (so) convincing as asserted.
First of all, the survey on which the argument is based is far from persuasive. For one thing, although people 10 to 25 years old are recognized to be most likely to play video games(be the most likey video-game player或许更好吧^^), the survey didn’t focus on this special group of potential customers. For another thing, video game’ features, although claimed to be the most important in the survey, may not be the most (改成major吧 光most表示大多数)factor regarding the game’s popularity. In fact, it may be just the special requirement for up-to-date computers, which probably are often unavailable, that limits the popularity of those lifelike-graphics-providing games. If this is true, the new campaign of Whirlwind is likely to work negatively, especially in the possibility that the 10 to 25 years group has a similar preference with those who responded the survey.(这句话直译过来如果这是真的,那whirlwind的竞争策略很可能趋向反面,特别是在10-25岁段与回应者有这相同偏好的可能性的情况下...逻辑有点问题吧,应该是偏好不同吧^^)总体感觉思路还可以,可以在语言上多加工吧,类似is likely to这种带be动词的句型太多,有不同意见的话反拍转吧 哈哈
Even if the preference in regard to games’ features is reliable, there can be other factors influencing purchasing behaviors.(改为:) Consumers tend to take a overall consideration about the quality and prices,(take the quality and prices into consideration comprehensively and often...我想这样改...) often with comparison among products from different producers, before they make the final choice. Maybe Whirlwind’s games are only too expensive, thus, the new extensive advertising campaign, which will undoubtedly increase the cost and as a result may lead to even higher prices, will come out to be undesirable.(最后句想改成Thus,the new extensive advertising campagin,which will undoubtedly increase the cost and result in even higer prices, comes out to be undesirable on the conditon that Whirlwind's games are only too expensive你认为呢)
What’s more, there may be other reasons concerning the recent decline in video game’s sales as reported. For example, recent years’ fierce competition in video game industry had caused every individual producer’s sales to decline, or the government had taken effective methods to influence the video game industry, either in producing(manufaccturing吧比较对应) or in marketing. In such cases, this is(there exists the) possibility that Whirlwind’s sale condition was much better than its rivals,(又有疑问,作者主张的观点是Whirlwind's sale 会increase 而你应该反驳他,那又怎么会用存在Whirlwind's condition better than its rivals的论证呢?) thus, the costly campaign will probably be disappointing.
In conclusion, the survey may illustrate some reasons for the decline in Whirlwind video-games’ sales, but without other information concerning prices and rivals’ conditions, as well as the broader marketing environment such as relevant policies, we can’t fully understand the causes of the reported sales’ decline, say nothing of confidently(confidently of) looking forward to a dramatic increase in sales to follow the simple extensive advertising campaign. |
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