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发表于 2007-2-12 15:53:19
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issue109
The purpose of many advertisements is to make consumers want to buy a product so that they will ‘be like’ the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves.
1 Advertisements play an important role for both companies and consumers.
2 Generally speaking, as a consumer of a product we buy it not because of the person in the ad but because of its quality that satisfies our needs.
3I have to concede that there exist some people who pay more attention to the starts especially those young men.
就你的提纲而言觉得有点问题。我觉得该issue的论点应是:广告不仅能帮助卖东西,还能满足人们的心理需要——通过买东西让自己感觉良好。光看你的提纲没有发现你说广告对人心理的作用。
Advertisements are overwhelmed in all aspects of our lives. Turning on TV, we will find a number of celebrities advertising products for companies. Reading newspapers, we usually realize that some kinds of products are advertised on it. Even when we go on the road, we also can see various advertisements on boards. Undoubtedly, besides the non-profit advertisements such as anti-smoking ads, many ads aim at making consumers want to buy their products. However, I do not agree with the speaker that buying the product in certain ad can make people feel that they will ‘be like’ the person in the ad and even feel better about themselves.
前面的背景知识可以在下面另开一个段落来写的,都写在第一段里,显得首段太长,前面有点喧宾夺主。不过句式用词很好的。
Advertisements play an important role for both companies and consumers. As the development of our society, there are more and more products in our lives. Some times we may be confused by two similar products from two different enterprises. It is very hard to choose one to buy unless we can get more information about these two products and compare with each other. Under this condition, ads can help you know about the products. An ad usually can tell us what its product’s advantages over other products from other companies and how to use its product. With this information a consumer is easy to make his choice. In addition, as for companies, ads provide a chance to show their achievements. Nowadays, society is more and more competitive. To survive, companies must try their best to prompt the sales of their products. The most important thing is to introduce their products thoroughly to attract consumers. In an ad, you can rely on all kinds of effects including sound, vision and so on to describe your products. So ads offer a means to get information for consumers and demonstrate products for companies.
此段写广告在现实生活中的作用,论证的很充分。
Generally speaking, as a consumer of a product we buy it not because of the person in the ad but because of its quality that satisfies our needs. Of course, we are bound to feel better if the quality is nice as the ad shows, on the contrary, if the product we bought breaks up after using few days, we will feel regretted to purchase it.(是否是广告起的作用似乎没写清楚) In fact the nature of a(an) ad is to demonstrate its product’s characters completely and fairly. Our consumers concern more with its quality than the person who advertises the product.(最后这句又好像再说广告没起什么作用?)
该段是写人们更看重产品的质量等等而不是广告本身,本段是说广告对卖东西起的作用比较小?
I have to concede that there exist some people who pay more attention to the starts especially those young men. Naturally, when a company wants to make a(an) ad for its product, it usually asks someone famous to advertise, because the famous and familiar figures can attract people’s attention, which can increase the chance for consumers to concern with the ad and its product. However, some young men are over idolatrizing hot stars. They are attracted by their idols no matter what those stars say and do. So when they appear in ads, their fans will cheer up and blindly consider the product to be the best one in the world. Those consumers are so obsessed about their idols that they want to buy the product to behave as their idols. However, this behavior is not usually wise. For example, an actress with unflawed face advertises certain beauty product(化妆品?makeup 或cosmetic) for a company. She may never use the beauty product, but when she appears for advertising the product, her fans may support her and think her nice face totally results from the beauty product and then buy it without considering second time(改为a second较好吧). in(In) the end, the consumers will find that this beauty product cannot do nothing good to their faces and they will never ‘be like’ the person in the ad.(最后这句话太绝对了)
该段是说有人盲目相信广告,买了不需要或不好的东西。但是我觉得最后应该点下题:到底广告有没有满足人们的心理需要。看你的思路应该是没有,不过还是在最后说一下。
In conclusion, ads is necessary in out daily lives, from it, we can get more information about the products from different companies. We must analyze the ads objectively and make our best choice rather than be misled by the person in the ads. Only we make a good choice can we feel better.(直到最后一句话才点明主题)
整个文章的语言、表达、用词很好,至少说的很清楚。论证逻辑上我觉得扣题不是很准。原题主要是想让我们论证广告能否给我们带来心理上的安慰?能还是不能?为什么?这是我个人看法,不知对不对,希望多讨论。
PS:你是我们小组交作业最勤的,提出表扬啊!向你学习。
改晚了,不好意思。 |
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