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TOPIC: ARGUMENT42 - The following appeared in a proposal from the economic minister of the country of Paraterra.
"In order to strengthen its lagging economy, last year the government of the nearby country of Bellegea began an advertising campaign to promote ecologically sound tourism (ecotourism). This year the number of foreign visitors arriving at Bellegea's main airport doubled, and per capita income in Bellegea increased by ten percent. To provide more income for the population of Paraterra and also preserve the natural environment of our tiny country, we too should begin to promote ecotourism. To ensure that our advertising campaign is successful, we should hire the current director of Bellegea's National Tourism Office as a consultant for the campaign."
WORDS: 530 TIME: 0:37:14 DATE: 2007-3-22
The author asserts that following the nearby country's example to begin and advertising campaign will effectively promote Paraterra's economy. However, this assertion is totally based on some unpersuasive assumptions that lack enough evidence to support, which makes this argument compleltey unreasonable.
First, there are not enough evidence to show that Bellegea has benefit a lot from the advertising project. The mere fact that the number of foreigh visitors at bellegaea's main airport doubled does not necessarily mean that there are more people visiting this country. It is entirely possible that people are more fond of coming by airplane, thus the increase in the number of visitors in the main airport, while the number of visitors coming by train and ship has largely decreased. If so, the exact fact may be that fewer people visit here in spite of the advertisment.
Moreover, even the increase of visitors are ture, we cannot conclude that the advertising campaign contributes to the increase of people's income. Perhaps Bellegea has done other operations to stimulate its economy, for example, to improve international trade with other nations by outputing more products. So the advertising campaign can never be the only explaination to the impovment of people's income, and we are not sure whether Bellegea really benefit a lot from it.
Further, even though we admit the success Bellegea has achieved with help of the advertising campaign, we can never assure whether this project will work in Paraterra. After all, the author does not provide any evidence to show the similarity between these two countries, thus the conclusion unconvincing. The success of the project in Bellegea may be totally based on the natural conditions of the country, for example, there are lots of beautiful places of interest there which attract people all around the world. However, Paraterra may not have such attractive characters to draw visitors' attention, therefore, the project may never work in Paraterra. Also, even the advertising campaign can help in improving Paraterra's economy, it may never succeed in preserving natural environment of it. With more and more visitors coming into the natural distriction, more pollutions may be caused, more tress may be destroyed by visitors, and so forth. Anyway, the author never provide any evidence to show the natual condisions in Bellegea remain the same, we cannot ignore such possible harm the campaigh may bring.
Finally, even the campaigh has great advantages, it may not appropriate to hire the current director of Bellegea's National Tourism Office as consultant. He can make the project succeed in Bellegea does not mean he/she will sure help a lot in Paraterra. Perhaps he/she leads the success of the project in Bellegea because he/she knows this country very well, but he/she does not a bit know about Paraterra. If so, his/her suggestions may not at all work in Paraterra.
In sum, the argument is totally unconvincing because of lacking of evidence. To make it more warranted, the author has to provide the detailed statistics on numbers of visitors after the campaign comparing with those before it. And other evidence to show the similarity between the two cities and more about the director in Bellegea have all to be given. |
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