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117The following is a memo from the business manager of Valu-Mart stores.
'Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores.'
虽然这是自我感觉比较顺的一篇,但是写完后发现:还是来不及写全,现场应该挑重要的先写。题目一定要熟。离考试只有15天了,请各位修改一下,如果没有时间做具体改正的话,也请给个分数作为评判。先谢谢了!
2005-7-21 30m' 不包括读题和找逻辑错误。442words
The business manager of Valu-Mart (VM) stores suggests store more home office machines and office supplies to make the department the most profitable components. The reasoning behind the proposal is that a recent survey finds many respondents have to take more work home than before, so the demand of such products would increase and if the department has sufficient supply, it would make profits on the good opportunity and turnaround the past sales record. Although the action may work to some extent, the logic and its conclusion is suffering from several fallacies.
First of all, the scientificality* of the survey methods and results is doubtful. There is neither introduction of the sampling employed in this survey, nor fairness of the questionnaire or interview, the possibility of the survey bias can not be ruled out. And statement of the respondents that they are required to take more work home from workplace is only a subjective claim, not a statistical judgment and is not strong enough to support the survey findings.
Assume the results in the survey are justified, the deduction of increased demands in home office supplies and office supplies is not guaranteed. In today's information age, much office work is carried out on the computers and many companies have realized the no-paper administrative. Actually, many employees can only bring some electronic files to home to continue their work, and in the circumstance of urgency they tend to use internet or intranet to collect information needed and communicate with the office via emails. Because of the timing of home working is not office hour, the chances of sending fax or printing out documents for clients are slim. So the demand of mentioned supplies would remain unchanged, or only climb slightly. How can the manager promise a great increase?
Even the total market of the supplies would have a dramatic improvement, why the clients go to VM? The past sales records indicate its low market share, in the market growth VM are not definitely enjoy the growth. The increased clients demand may be taken by its rivals, or the market is so profitable that attracts more competitors take part in the war. Then finally, the average margin would decline, and the total profit also under expectation. More worse is, the stocks may be obsolete, and become a burden for their warehousing expenses and the maintenance costs
The manager should study carefully that why the department is not good at the segment, the strength and weakness should be scrutinized as well as the opportunity and the threats. Thus find a viable way to improve the performance of the department and avoid further mistaken decision.
*这里想表达科学性,但不知改怎么说,这个词在word里是红色显示有拼写错误。
[ Last edited by pjgengsha on 2005-8-8 at 19:58 ] |
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