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The arguer concludes that Dura-Sock can increase its profits by discontiuing its use of the 'Endure' manufacturing process. To substantiate this conclusion the arguer cites two surveys. However, this argument suffers from several flaws, which render it unconvincing.
To begin with, the argument rests on a survey that the average Dura-sock customer actually purchases new Dura-Socks every three months to support that the 'Endue' is not useful. However, this survey is too vague to be informative. Firstly, the arguer fails to point out how does this survey conducted. Perhaps the customers serve in this survey is from one supermarket, and then the result can not represent all the customers of the national. Secondly, there in no evidence about why does these customers buy the socks every three month. It is entirely possible that they think the socks are endure and buy some for their husbands, children, parents or other persons. Without ruling out these possibilities, the argument is unconvincing.
Furthermore, the argument rests on another survey in the largest market, northeastern United States cities that the customer say that they value the appearance and availability in many colors. Nevertheless, this survey can not serve to draw the conclusion. For one thing, the customer in the largest market, northeastern United States can not represent all the people in the nation. As socks are common merchants, they can be sold in small shops, and perhaps most people buy them in this way. Also there is no guarantee that all the customers in the nation have the same point of view of northeastern of the nation. Perhaps customers in northeastern part prefer the beautiful appearance, while other parts prefer the endure. For another thing, it is not sure the customer who responds that they value the appearance do not value the endure. After all, appearance is easy to imitate, and they may turn to our opponents if we end this 'Endure' progress. The above-mentioned possibilities, if true, would serve to render the argument unconvincing.
Last but not least, the arguer commit a fallacy of hasty generalization. Even if the 'Endure' progress is not useful, it does not follow that our profits will increase. Also other factors are serve to the benefits. Perhaps the cost of making socks is rising and we can not increase our profits. If so , then the argument might amount to poor evidence.
To sum up, the argument is not well-supported. To strengthen it , the arguer should provide more evidence of the details of the two surveys. To better evaluate the argument, we need more information regarding other alternative of the profits.
[ Last edited by iamfeather on 2005-8-12 at 02:04 ] |
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