Arugment149 请多指教

popsywinterUID: 2120302

The following is a memorandum from the director of personnel to the president of Get-Away Airlines.
"Since our mechanics are responsible for inspecting and maintaining our aircraft, Get-Away Airlines should pay to send them to the Quality-Care Seminar, a two-week seminar on proper maintenance procedures. I recommend this seminar because it is likely to be a wise investment, given that the automobile racing industry recently reported that the performance of its maintenance crews improved markedly after their crews had attended the seminar. These maintenance crews perform many of the same functions as do our mechanics, including refueling and repairing engines. The money we spend on sending our staff to the seminar will inevitably lead to improved maintenance and thus to greater customer satisfaction along with greater profits for our airline."

In this memorandum, the arguer suggests to invest in a two-week Quality-Care Seminar for their mechanics. The reason he thinks worthy to spend the money is that after this seminar, the maintenance would be improved, and that will bring a high customer satisfaction and greater profits to the company. He cites an example of an automobile racing industry as his proof.

There are three obvious logic mistakes in his words.

At first, there is no any research and analysis made in the example he cited. The term of “improved marked” is too general to make the audience clearly about how helpful this seminar will be. And detail information is lacked for the comparison between the performance before and after the seminar. Maybe the crews which attended the seminar were new employees and they didn’t know anything about the maintenance before. In that case, this kind of seminar would not be helpful for the crews from other companies with some experience in the filed already. Without such research and details provided, it is not responsible to suggest such an investment.

Secondly, the arguer supposed that the improvement of the maintenance will naturally leads to a greater customer satisfaction, which is not reasonable. The customer satisfaction in an airline company is not gained from the mechanics. The airplane maintenance is just a basic foundation of the security, and the customer seldom has opportunity to gain any knowledge about this. The growth of customer satisfaction depends on the service provide by the company and is getting mostly from the people working in the front line.

Thirdly, the conclusion that greater profit would be made after the maintenance improvement makes no sense. The growth of company profit depends on many internal and external factors, such as, the marketing strategy, the management structure, the pricing change of the fuel, the competition in this industry, etc. Money saved by the more experienced mechanics accounts for only a little part in the company’s profit, even the seminar is really helpful with that.

Therefore, the information given by this director may misguide the company in a worthless investment. Without a more detailed research and a reasonable view of the value of the seminar, his suggestion is not a wise one.

[ Last edited by staralways on 2005-8-13 at 23:50 ]

naturalbeauUID: 2112291

The following is a memorandum from the director of personnel to the president of Get-Away Airlines.
"Since our mechanics are responsible for inspecting and maintaining our aircraft, Get-Away Airlines should pay to send them to the Quality-Care Seminar, a two-week seminar on proper maintenance procedures. I recommend this seminar because it is likely to be a wise investment, given that the automobile racing industry recently reported that the performance of its maintenance crews improved markedly after their crews had attended the seminar. These maintenance crews perform many of the same functions as do our mechanics, including refueling and repairing engines. The money we spend on sending our staff to the seminar will inevitably lead to improved maintenance and thus to greater customer satisfaction along with greater profits for our airline."

In this memorandum, the arguer suggests to invest in a two-week Quality-Care Seminar for their mechanics. The reason he thinks worthy to spend the money is that after this seminar, the maintenance would be improved, and that will bring a high customer satisfaction and greater profits to the company. He cites an example of an automobile racing industry as his proof.

There are three obvious logic mistakes in his words.（这一句跟上面一段在一比较好把）At first（Firstly）, there is no any research and analysis made in the example he cited. The term of “improved marked” is too general to make the audience clearly about how helpful this seminar will be. And detail information is lacked for the comparison between the performance before and after the seminar. Maybe the crews which（who） attended the seminar were new employees and they didn’t know anything about the maintenance before. In that case, this kind of seminar would not be helpful for the crews from other companies with some experience in the filed already. Without such research and details provided, it is not responsible to suggest such an investment.
（这里还可以批驳两个行业不一样，应该算是一个false analogy把）Secondly, the arguer supposed that the improvement of the maintenance will naturally leads to a greater customer satisfaction, which is not reasonable. The customer satisfaction in an airline company is not gained from the mechanics. The airplane maintenance is just a basic foundation of the security, and the customer seldom has opportunity to gain any knowledge about this. The growth of customer satisfaction depends on the service provide by the company and is getting mostly from the people working in the front line.

Thirdly, the conclusion that greater profit would be made after the maintenance improvement makes no sense. The growth of company profit depends on many internal and external factors, such as, the marketing strategy, the management structure, the pricing change of the fuel, the competition in this industry, etc. Money saved by the more experienced mechanics accounts for only a little part in the company’s profit, even the seminar is really helpful with that.

Therefore, the information given by this director may misguide the company in a worthless investment. Without a more detailed research and a reasonable view of the value of the seminar, his suggestion is not a wise one.
还可以

popsywinterUID: 2120302

多谢指点!!