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- 声望
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0910AW 同主题写作第二期 ARGUMENT173 by 艾尘草
ARGUMENT173
The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
'Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers.'
The notion that the publisher should cut off the international news and refrain from displaying such stories on the magazine covers’ in order to solve the
poor selling issues seemed relatively sound at first, but the author fails to recognize other elements. To substantiate the conclusion, the author indicates the passed three years’ poorest-selling magazine should be attributed to the front covers, and also cites the action of other competing news-magazines and assumes the maintaining foreign bureaus’ increase.
First of all, there’s no evidence to contribute the poor sell conditions to the international news on the covers. Firstly, we can’t define what the poorest selling magazine is, for different magazine has diversity audiences and the pursuit abilities may vary from different social classes. What’s more, even if we regard it as the poorest selling magazine, the author failing to consider other possible alternatives to the poor-selling events.
Such alternatives may include the fact that the disappointing contents , poor edits of the magazine, the subjective and extreme comments on the international issues, and a bad bargain for people to buy it. Therefore, the author should figure out the substantial reason for the poor-selling rather than making an arbitrary decision.
In addition, the argument above is weakened by the fact that it doesn’t taken into account of the inherent differences between the magazine and other competing one. No evidence has showed in the argument that the competing has profit lot after the reform of the cover.
What’s more, it is at least likely that other magazine has lay emphasis on entertainment realm other than the international stories. It may have the financial embarrassment in this magazine and is even poorer than the Newsbeat’s for the global depression of the economy. With out ruling out other possibilities relevant to the alter of the competing change, the conclusion is unwarranted.
Last but not least,another point the author stresses is that the cost of oversea bureaus is increasing. Will the profit decline while the cost is multiplying? Thus the cost may still grow while we make more money in the oversea countries, which can afford such an increase and profits more. In addition, whether the foreign bureaus would really be essential to support the magazine is open to question. The major market of the Newsbeat’s may still in the local places, and the overseas one may be only a fraction of it. For another, the actual new cover under the no international stories covered mode has yet been proved to be superior to previous methods.
To sum up, without enough inducts, and just judged by the author and decided they should take method to decrease their emphasis on international news and refrain from displaying such stories on their magazine covers; it is to hasting to make such decisions. Unless the author gives much more dates to illustrate his points, and much more dates to support his comments.
rules out other issues, and presents the cover is the only key to the point the author ‘s ,otherwise, conclusion is unconvincing. |
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