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本帖最后由 shevava 于 2009-8-4 11:51 编辑
TOPIC: ARGUMENT226 - The following appeared as part of a memo from the manager of an automobile manufacturing company.
"Because the demand for our automobiles is expected to increase dramatically, we need to open a new manufacturing plant as soon as possible in order to continue to thrive. Our marketing projections indicate that 80 million people will want to buy our automobiles, yet our existing plant can only produce 40 million automobiles. The new plant can be opened on a part-time basis, with workers from our existing site rotating responsibilities, until an operational staff can be trained. A major airplane manufacturer was extremely successful using this part-time rotating strategy when it opened its new plant five years ago."
WORDS: 455 TIME: 00:49:40 DATE: 2009-8-3 16:12:29
The argument well presented, but not thoroughly reasoned. Considering the great demand for the automobiles and lower productivity at hand, and seeing the success of a major airplane using part-time rotating strategy when it opened its new plant five years ago, the manager of an automobile manufacturing company concludes that a new manufacturing plant need to be opened as soon as possible in order to continue to thrive. And also, he suggests that the new plant can be opened on a part-time basis. However, the reasons for the opening of the new plant seem not enough to level the support, and some of them seem illogical.
At the beginning, the demand of our automobiles is expected to increase dramatically, but there is no evidence or information to reflecting whether there will be a continuous high demand. If the demand for our automobiles in the future decreases swiftly for some reasons, such as competition with other companies, finance crisis, and so on, the cost of building the new plant may not be withdrawn. At that time, it would be a great failure. What's more, without any detailed information about the actual procedure and method used in the marketing objections, the reliability of the projections is open to doubt. Besides, among the 80 million people who will want to buy our automobiles, how many of them can afford the automobile, or how many of them have the willingness to buy? These are all weighing very much on the decision of the opening of the new manufacturing plant.
Furthermore, the manager fails to consider the feasibility of the part-time work, or let us say, whether the workers are willing to accept the rotating responsibilities. It is possible that due to the more work and less free time, some workers will leave the company and take other jobs. If so , the profit gained by the company may not meet the loss.
Last but not least, even assuming that the part-time strategy runs smoothly, the manager made a false analogy between the two companies. They may be under different conditions. Perhaps the extreme success result from perfect management or the rising needs of the market, or satisfying market strategy.
Also in the reference to the different producing process between automobile and airplane, the arguer cannot provide more information to verify that the part-time rotating strategy are effective in the field of automobile manufacturing.
Overall, the manager cannot give enough evidences and information for the exact prospect of the market of his automobile, and the comparison made between the automobile manufacturing and the airplane manufacturing company lacks definite facts and figures. Therefore, if the factors discussed above had been intended, the argument would have been more convincing and logically acceptable. |
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