Argument 67 提纲

tesolchina_RAUID：3675555

Argument 67
Arg 67 Rialto Movie Theater need to change -o

The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.

Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever.It should follow the example of the new Apex Theater in the mall outside of town.When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system.Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year.Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex.

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.


C1: Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever.
C2: It should follow the example of the new Apex Theater in the mall outside of town.
G1: When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system.
G2: Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year.
G3: Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers,

C3: it must offer the same features as Apex.


A1 (G1, C3): The moviegoers find the features offered by Apex attractive.

A2 (G1, C3): Rialto Movie Theatre lost audience because of the lack of such features offered by Apex.

A3 (G2, C3): Video games should be introduced given the survey results.

A4 (G1, C3): It is feasible for Rialto Movie Theatre to follow the example of Apex.


Question 1: why did Rialto lose customers in downtown?
- maybe the downtown economy is declining and people have moved out to the suburbs
- maybe the disposable income of the downtown residents have declined
- maybe the movies featured in Rialto are not popular enough

Question 2: Did the features in Apex succeed in attracting customers and why?
- it is not clear if the features successfully attracted more customers
- perhaps customers went to Apex simply because it is new or its location is more convenient


Question 3: what features do customers in downtown want?
- perhaps customers in downtown do not like the features especially when they have to pay more
- perhaps they want to see other features or improvement in Railto such as no smoking rules and more female restrooms


Question 4 how useful are the survey results to Railto
- to what extent do the respondents represent the customers of Railto
- in average how many times do a customer go to Railto per year
- do customers in Railto find the movies too expensive



Argument范文与提纲目录(tesolchina)
https://bbs.gter.net/thread-2030117-1-1.html