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本帖最后由 liyue24 于 2009-2-7 17:32 编辑
ARGUMENT01
1.The following appeared in a memorandum written by the vice president of
Nature's Way, a chain of stores selling health food and other
health-related products.
"Previous experience has shown that our stores are most profitable in
areas where residents are highly concerned with leading healthy lives. We
should therefore build our next new store in Plainsville, which has many
such residents. Plainsville merchants report that sales of running shoes
and exercise clothing are at all-time highs. The local health club, which
nearly closed five years ago due to lack of business, has more members
than ever, and the weight training and aerobics classes are always full.
We can even anticipate a new generation of customers: Plainsville's
schoolchildren are required to participate in a 'fitness for life'
program, which emphasizes the benefits of regular exercise at an early
age."
以前的经验显示,我们的商店在那些居民对健康生活高度关注的地区是盈利最多的。因此我们应该把下一家连锁店开设在Plainsville,那里有
很多这样的居民。Plainsville的商家报告说运动鞋和运动衣的销售处于历史高点。当地一家五年前因缺乏客源而濒临倒闭的康体俱乐部现在的
会员比以往任何时候都多,减肥训练和体操班总是满员。我们还可以预见到新生代的顾客群:Plainsville的在校学生被要求参加一个叫做"终
生健康"的项目,它强调从小开始经常锻炼的好处。
1 本地居民的喜好和习惯可能会在将来改变
2 没有考虑NW可能面对的市场竞争
3 这个program是强制exercize,不一定促进health food的sale
4 health club,weight trainning 流行,health food就流行吗
In this analysis, the arguer claims that Nature's Way should build their next new store in Plainsville.To justify this
claim, the arguer provides the evidence that many residents of Plainsville pay more attention to leading health lives.the
arguer cites the example of the sales of running shoes and exercise clothing are at continuous high,and the local health club
get more members than before.In addition, the arguer assumes that the beginning of a 'fitness for life' program,which
designed for emphasizes the benefits of regular exercise of schoolchildren,will certainly purchase their products as a
potential generation.This argument is unconvincing for several critical flaws.
The arguer fails to establish a causal relationship between the sales of running shoes and exercise and the preference
dgree of having sports.The author ignores other likely possibility of the popularity of certain sport brand can also fasten
the sales of sport products.The relavant like of Nike is a cogent example in this case.Another assumption in short of
legitimacy is the causal relationship claimed between the popularity of health club and that of health food.The arguer fails
to provide any information concerning their relationship.The problem is that the two situations are not similar enough to
justify the analogical deduction.It is equally possible that the residents,that are highly concerned with their health and
having sports in health club for most of time,have less interest in health food.Consequently, unless the author can
demonstrate that the causal connection between the sales of health food and sports,the author's concern about these issues is
unfounded.
The arguer's conclusion depends on the questionable assumption that the residents' habitat of leading healthy lives will
stay the same as time flies.The arguer fail to provide any evidences to support this assumption.What will happen in future is
unpredicable.It is possible that the thought of health lives will changing though time or exsied as other forms.Unless the
aruger can rule out the possibilities of what might happen in future,the author's claim about these issues is open to doubt.
The arguer fails to take into account the marketing competence that the new store will face and is hasten to make the
conclusion that their store are most profitable when being built in Plainsville.The marketing environment is one of critical
factors that affect mostly whether the store will gain benefits.Homogeneous stores will surely gain the marketing competence
and is likely to impair the benefits of others.If so, even though the residents there will buy their products, the aurhor's
argument that the profits of store will centainly be improved would be seriously weakened.
To sum up, the conclusion lacks credibility because the evidence cited in the analysis does not lend strong support to what
the arguer maintains.To strengthen the argu-ment, the arguer would have to provide more evidence concerning the popularity of
the habitat of leading health lives is the only condition that residents consider on purchasing the health food of
Nature'Way. Additionally,to make the argument more convincing, the arguer would have to sovle the problem of the unprediction
of time in affecting the sales of their products.Moreover, I would suspend my judgment about the credibility of the
recommendation until the arguer can rule out other possiblities in impacting the fluctuated profits of their products.
Otherwise, the arguer is simply begging the question throughout the argument.
个人复习计划
2月 8日—2月11日 分类写ISSUE和ARGU提纲(分别每天5个,一类一个)可参照GRE写作的分类,
旨在熟悉各类题型
2月12日—2月28日 隔天一篇ISSUE一篇ARGU,并且同时继续写提纲(同种类别的剩下的)
3月1日—考试前一周 从不限定时间的每周三到五篇文章,慢慢转变成为每天一篇文章
第二周开始限时训练
考前一周 冲刺模考关注机经,同时模考机经里的高频题 |
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