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Argument147 慢慢地向成功限时走去。。。:p
"Although the sales of Whirlwind video games have declined over the past two yeats, a recent survey of video-game players suggests that this sales trend is about tobe reversed.The survey asked video-game players what features they thought were the most important in a video game. According to the survey, players prefer games that privide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months. "
In this argument, the conclusion drawn by the author that because of their extensive advertising campaign introducing several games with the features the survey reported, their sales of W video games are likely to increase dramatically seems to be plausible at first glance, but close inspection would reveal it fraught with vague, oversimplified and unwarranted claims at several aspects.
Primarily, the survey probably had no pertinency to the solution of W's sales declining. Firstly since that no where in the passage, are the reasons of the decrease of the sales of W video games discussed. One might suppose that the failure of increasing the sales might mostly attributes to the advertising strategy rather than games
themselves. And perhaps piratics of the products of W are rampant in the market. Secondly, granted that it is the bug of the games which led to the declined sales, whether the games of W lacked of those features reported, such as with lifelike graphics and requiring the most up-to-date computers is not showed in the article. Therefore,
unless the author can guarantee that the decrease of sales of video games is merely caused by the games, which just have a fly in the ointment that they had no lifelike graphics in it and they did not require most advanced computers, saying that causality exists between the sales decrease and what the survey reported is unconvincing.
In addition, while it is true that letting lifelike graphics enter into games of W, and making the games require the most up-to-date computers can attract lots of video-game plays to games, it is no sufficient evidence to prove that introduing such games with an extensive advertising campaign directed at people 10 to 25 years old can bring more consumers to W. In respect that although people between 10 to 25 are most likely to play video games, a majority of them might not be able to earn their living by themselves. In that case, even they love those games very much, they have to consider that whether their families can afford such games which require so advanced
computers. According, the prompting strategy that introducing games to 10 to 25 aged people needs further discussion.
Moreover, assume that all the analysis of the author above are reasonable, the assertion that after promoting such games being improved, the sales of W video games are likely to increase dramatically in the next few months is questionable. In common sense, increasing sales of products also influenced by many other major factors like the condition of competitors, the price in the market,and the service of the company. So it is uncertain that whether the sales will rise or fall.
To sum up, the argument is neither logical nor persuasive. To better bolster and sstrengthen the argument, the author would first make a comprehensive and thorough investigation of the reasons why the sales of vidio games inclined in the past two years, and then take a calm analysis about how to make the sales increase, rather than send such a brash assertion to the public in a business magazine.<517 words> |
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