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本帖最后由 bluysky 于 2009-8-1 23:50 编辑
改了楼上美眉的文章,一点真诚坦率的看法。。。
Based on the ungrounded assumption and dubious evidence, the manager of television station KICK draws the conclusion that KICK should revise its broadcast schedule to include more sports programs in order to attract more audience in the area and thus increase profits for the company. To substantiate this conclusion, the manager cites a national survey which shows that a sizeable majority of men would prefer watching additional sports programs on TV. He also points out that WACK, another television station has doubled its audience share in its area by increasing sports broadcasts. At first glance, this argument appears to somewhat convincing, but further reflection reveals that it omits some substantial concerns that should be addressed in the argument.
To begin with, the manager made a fallacy of changing scope. He assumes that the nationwide statistics that men enjoys (去掉s,单复数错误)watching additional sports programs would be true in every part of the country. Maybe in the area that KICK covers, men enjoy watching more crime themed TV shows instead of sports games. There is no evidence to show that in this area men prefer additional sports games to other types of TV programs. (此处还有一个点可以攻击:调查是针对men,也许women and children are the KICK’s main audience.)
Next, the manager made a concurrence fallacy and assumed that the television station WACK doubled its audience share by including additional sports programs. This assumption is not necessarily true since there may be numerous other factors that enabled WACK to double its audience share. For example, WACK could have broadcasted some popular TV shows, like Sex and the City on HBO, or Desperate Housewives on ABC that attracted more audience to view its programs. Or perhaps, WACK could have hired humerous(humorous误拼吧) and creative talk show hosts who presides(preside单复数错误) the show very well so that it attracted a number of new watchers of the program. Without ruling out such possibilities, the manager cannot aver that indeed, it is the additional sports programs that helped WACK to gain a larger audience share.(这段感觉有被恶意放大的嫌疑,个人觉得,就是展开的话,一句话就够了。这一个点,单独成一大段,有点过火。)
Furthermore, even assuming that there is a strong correlation between additional sports programs and increasing number of audience in the area of WACK, the manager made a false analogy between the two areas. The area where KICK covers can be inherently different from the area of WACK. Maybe, for example, it could be truen(true) that WACK covers an area that possesses some great sports teams, such as the Chicaco(Chicago) Bulls, or Los Angeles Lakers, while KICK covers an area of Iowan small towns. It is also possible when KICK changes its broadcast schedule(schedule) to include more sports programs by reducing other programs, the audience share may even decrease since a number of audience may be merely interested in the programs KICK shows currently.
Even assuming when KICK follows the same strategy as WACK, namely, to increase its sports broadcasts, it can increase its audience share in the area, the company may not necessarily make more profit. Maybe the right of broadcasting of sports programs can be prohibitive that WACK cannot afford, or even if it could afford the expense, the revenue it makes by attracting more audience cannot offset the high fee of purchasing the broadcasting right. It is arbituray(arbitrary) for the manager to aver that by including additional sports programs, the company of KICK can make more profits.
To sum up, the manager fails to substantiate his claim that by adjusting its broadcast schedule, the television station KICK can increase its audience share and making more profits(porfits) because the evidence cited in this analysis does not level strong support to what the manager maintains. To make the argument more convincing, the manager should have to provide more information to verify that in the area of KICK, there is a large pool of audience who demand additional sports programs. Additionally, he would have to make a more comprehensive and thorough investigation to show that the revenue the station might make by including additional sports programs will outweigh the cost of implementing this action. Therefore, if the argument had included the given factors discussed above, it would have been more insightful and logically acceptable.
(总体感觉:语言方面<我自己本身就很菜>-_-,有少部分误拼。“true”用的过多了,感觉,可以替换不?语气方面,是不是还可以正式点,书面化点?
段落方面:建议,第三段和第四段合并,这篇有600多字,两段压缩一下,就perfectl了,个人感觉。) |
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