今天起在这个帖子里发 恩恩
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Apple unveils the iPad Steve Jobs and the tablet平板电脑 of hope The innovation machine churns out another game-changing device Jan 28th 2010 | SAN FRANCISCO | From The Economist print edition Getty Images “HEROES and heroics” is one of the central themes of the current season at the Yerba Buena Center for the Arts in San Francisco, which prides itself on自我标榜,引以为荣 showcasing展出 contemporary artists who challenge conventional ways of doing things. On January 27th the centre played host to one of the heroes of the computing industry: Steve Jobs, the boss of Apple, who launched the company’s latest creation最新产品(设计), the iPad. Mr Jobs also has a reputation for showcasing the unconventional. He did not disappoint. The iPad, which looks like an oversized Apple iPhone and boasts(烧包) a colour screen measuring almost ten inches (25cm), promises to change the landscape of the computing world让焕然一新. It is just half an inch thick and weighs 1.5lb (680 grams). “It’s so much more intimate than a laptop笔记本, and so much more capable功能多 than a smartphone,” Mr Jobs said of the device(手机啊什么的设备用这个), which will be available in late March. The new iPad has important limitations, which critics were quick to point out. It does not have a camera or a phone and users cannot run multiple applications on it at the same time. But Apple should be able to correct such flaws in due course及时?. Together with a host of other touch-screen “tablet” computers that are expected to reach shops over the next year or so, the iPad looks set to revolutionise the way in which digital media are consumed in homes, schools and offices. The flood of devices is likely to have a profound impact on parts of the media business that are already being turned upside-down by the internet. The move from print to digital has not been easy for newspaper or magazine publishers. Readers have proved(解释为被证明是,算作一个系动词吧) reluctant to pay for content on the web. Companies are unwilling to pay as much for online advertisements as for paper ones—hardly surprising, given the amount of space on offer【观点,不愿为网上的信息付费】. The iPad will probably accelerate the shift away from printed matter towards digital content, which could worsen the industry’s pain雪上加霜
in the short term. Yet publishers hope that tablets will turn out to be the 21st-century equivalent(等价物???) of the printed page, offering them compelling new ways to present their content and to charge for it为他收费. “This is really a chance for publishers to seize on a second life重获新生,” says Phil Asmundson of Deloitte, a consultancy. It does not come as a surprise, then, that Apple has already attracted some blue-chip(蓝色-芯片===优质品牌) media brands to the iPad’s platform. During his presentation Mr Jobs revealed that the company had struck deals签协议 with leading publishers such as Penguin and Simon & Schuster. They will provide books for the iPad, to be found and paid for in Apple’s new iBooks online store. More agreements ought to be signed签协议
before the first iPads are shipped 产品面世 in March. Users will also be able to download applications that give them access to electronic versions of newspapers such as the New York Times, which presented an iPad app at the launch. Apple’s media partners no doubt(
我可能就用了it is no doubt that了) have mixed feelings about dealing with Mr Jobs. Apple is now widely demonised in the music industry for dominating the digital downloading business with its iTunes store. The firm has been able to control the price of music, boosting sales(sales就是销售额,boost抬升) of iPods but not bringing the record companies a great deal of money. That said(和 that is to say有差别?), Apple did provide a way for the music business to make a profit online, which had hitherto eluded it. Apple’s sleek iPhone has also given plenty of content producers a platform on which they can charge for their wares(产品). 产品有:device wares The firm’s record suggests that it will be able to make one of the computing industry’s most fervent wishes 强烈的愿望come true. Technology companies科技公司
(不是 technical,technics,techniques) have repeatedly tried to make a success of tablets or similar devices. But the zone between laptops and mobile phones has been something of a Bermuda Triangle百慕大三角 for device-makers, points out Roger Kay of Endpoint Technologies, a consultancy. “Products launched in there have usually disappeared from the radar screen雷达,” he says. Among them are previous generations of tablet-style computers. In the 1990s various companies experimented with the machines, including Apple. When its Newton personal digital assistant failed to take off, Mr Jobs killed the project. Tablets were once again briefly in the limelight(舞台聚光灯的中心) when Microsoft’s Bill Gates predicted they would soon become people’s primary computing device—powered, of course, by his company’s software. That did not come to pass because consumers were put off(脱掉?阻碍!) by tablets’ high prices, clunky user interfaces(用户界面) and limited capabilities(有限的功能). Instead the devices, which cost almost as much as proper PCs, have remained a niche product(小众产品) used primarily in industries such as health care(医疗,不用加industry什么的) and construction建筑(业). Why are tablets causing so much excitement these days? One reason is that innovations(革新,进步,不用new之类的词) in display显示器, battery电池 and microprocessing technologies微处理技术 have greatly reduced their cost. Apple’s iPad is priced at between $499 for the basic version and $829 for one with lots of memory and a 3G wireless connection, bringing it within the reach of ordinary consumers普通消费者,不是average. Another reason for optimism is that interfaces界面 have improved greatly. The iPad boasts(烧包) a big virtual keyboard, which pops up跳出的意思,那么那个支持的意思怎么用呢? when needed. It also features(以....为特色,恩,当做一个动词) multi-touch, meaning that two fingers can be used to change the size of a photo. Furthermore, tablets will benefit from the fact that people have become accustomed to buying and consuming content in digital form (see chart)人们已经习惯于购买和消费数字化形式的产品了【观点】. All this explains why other firms are eyeing(eye the market紧盯市场) the tablet market too. Dozens of prototypes were on show at a consumer-electronics trade fair in Las Vegas earlier this month, including ones from Motorola, Lenovo and Dell. Jen-Hsun Huang, the chief executive of NVIDIA, a maker of graphics chips, reckons this is the first time he has seen telecoms firms, computer-makers and consumer-electronics companies all equally keen to produce the same product. “The tablet is the first truly convergent(收敛,集大成者?) electronic device,” he says. Netbooks and e-books The iPad and other tablets could shake up(撼动) the computing scene(场景,本身也解释为“界”“圈子”嗯). There has been some speculation that they could dent(牙印?凹痕,就是咬上一口。分得一杯羹。Dent the sales......) sales of low-end 低端PCs, including Apple’s MacBook. But a more likely scenario故事梗概 is that they eat into sales of(嗯,和dent一样吧)
netbooks上网本, the cheap mini-laptops that are used mainly for web surfing and watching videos. Netbooks have been on a roll连连获胜 recently, with global sales rising by 72% to $11.4 billion last year, according to DisplaySearch, a market research company. That makes them a tempting target. Apple’s new device also poses a threat to(造成威胁,造成问题(threat and question)) dedicated e-readers such as Amazon’s Kindle, though these will probably remain popular with the most voracious bookworms贪婪的书虫. Apple’s long-expected entry into the tablet market has already forced e-reader firms to consider making their devices more versatile(interface) and exciting. “You will see more readers using colour and video over the next five years,” predicts Richard Archuleta of Plastic Logic, which produces the Que proReader. And more makers of e-readers may mimic Amazon’s recent decision to let third-party第三方 developers create software for its line of Kindles. Book publishers are quietly hoping that Apple’s entry into (进军...市场)e-books will help to reduce the clout降低影响力
of Amazon: the Kindle has 60% of the e-reader market, according to Forrester, a research firm. They are also excited by the opportunities that tablets offer to combine various media. Bradley Inman, the boss of Vook, a firm that mixes texts with video and links to people’s social networks, believes the iPad will trigger an outpouring of creativity刺激了一个向外喷出的创造力..... “Its impact will be the equivalent of adding sound to movies or colour to TV,” he says. Newspaper and magazine publishers are also thrilled(使激动,兴奋) by tablets’ potential. Their big hope is that the devices will allow them to generate revenues(利润)
both from readers and advertisers. People have proven (被证明是)willing to pay for long-form journalism on e-readers. But these devices do not allow publishers to present their content in creative ways and most cannot carry advertisements. Skiff, a start-up spun out of Hearst, is a rare exception to this rule. Its 11.5-inch reader is large enough to show off all elements of a magazine’s design and accommodates advertising too. EPAVery nice, but where’s the off switch? Apple’s arrival in the tablet market means that publishers will have to develop digital content for these devices, as well as for e-readers and smart-phones. Many will prove unable or unwilling to do so themselves. That may boost firms such as Zinio, which has developed a digital-publishing model called Unity. This takes publications’ content, repurposes it for different gadgets and stores it in “the cloud”, the term used to describe giant pools of shared data-processing capacity. Users pay once for the content and can access it on various Zinio-enabled devices, increasing the chances that it will be consumed. Apple has other ambitions for the iPad. It hopes it will become a popular gaming machine and has designed the device so that many of the games among the 140,000 apps available for other Apple products will run on it straight away. The company has also revamped its iWork suite of word-processing, spreadsheet and presentation software for the iPad in an effort to ensure that the new device will catch on with business folk迎合商业人士。不是cater the favor of...catch on with the ...... Apple’s shareholders are no doubt hoping that the iPad will live up to its billing as a seminal device in the history of computing. They have already seen the company’s share price soar. Defying the recession, on January 25th Apple announced the best quarterly results in its 34-year history, with revenues rising to $15.7 billion and profits to $3.4 billion—an increase of 32% and 50% respectively over the previous year. They will be keeping their fingers crossed that the iPad turns into another billion-dollar hit. Whether or not that turns out to be the case, Mr Jobs has already proven heroic(英雄壮举 heroic) enough to merit(值得,配得上) a portrait on the Yerba Buena Center’s walls.
发现这篇文章有很多词汇可以和昨天的aw借鉴,恩恩,好的,不是可以修改自己的么? |