本帖最后由 家家☆yoonjae 于 2010-2-2 09:44 编辑
小弟的处男作烂文,静候家家斑竹大驾光临狠狠拍之~~不胜感激~~
6.The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our
proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended
Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz
Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on
jazz entertainment. It is clear that the C Note cannot help but make money."
In this argument, the author concludes that the jazz music club C Note will definitely earn money if it is located in Monroe. To support this conclusion the writer points out that the surroundings of jazz is great in that area and a typical jazz fan spends a lot on jazz amusement. Well-represented and seemingly logical though at first glance, the argument can hardly stand up to any scrutiny for its several apparent flaws. The main flaws of the argument would be discussed respectively.
First and foremost, the assumption about a good jazz circumstance is unreliable according to the given evidence. 100 thousand people attending the jazz festival last summer cited is not necessarily due to local people’s fervor to jazz. It is entirely possible that they are all outlanders. Or, the local people attended the festival to enjoy some amusement facilities instead of jazz music. Since the article fails to account for these alternative explanations, the author cannot make any sound recommendations to jazz enterprise based on such information.
A second problem with the argument involves the nationwide study showing that the typical jazz fan spends a lot on jazz entertainment per year does not certainly apply to Monroe. It is quiet likely that the jazz fan of Monroe spent only a little to get the jazz entertainment per year. And it is reasonable to assume that the local jazz fan just sang some jazz songs, listened to the radio and surfed on the internet to satisfy their desire to jazz. Thus, the writer fails to convince me again that the C Note will have the ability to be profitable.
Finally, even if local fans were in greatly favor of jazz and the nationwide jazz fan trend applied to Monroe, there is no reliable evidence cited by author can show me the direct correlation between crazy jazz fans and making money and prove the former causes the latter. A profitable firm needs not only the favorable market environment but also the capable management, skillful clerks, suitable policy and so forth. The author obviously cites nothing about the management, clerk or policy of C Note. Besides, powerful competitor would absolutely affect the turnover of a enterprise in some aspects. In this article, though the writer cites that the nearest jazz club is very far away from here in faith, it is entirely possible that other local jazz clubs will start up soon. Since the author fails to account for this alternative explanation, he cannot make a firm conclusion that the C Note will be profitable relied on the evidence he cited.
In sum, the recommendation of the author is not well supported. He fails to convince me that C Note would be profitable. |