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TOPIC: ARGUMENT200 - Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
In this argument, the writer suggests dentists that they should emphasize their better anesthetic techniques and their staff's sensitivity when making advertisement to patients, especially male, based on the assumption that men would be more nervous while visiting dentist. But careful scrutiny on the article reveals the statistics cited unpersuasive and the reasoning illogical, which make the advice groundless.
For starters, the data presents that there are three times more men than women faint when visiting the dentist, but the conclusion of more timidity with men cannot be obtained. On one hand, the number of men and women who turn to dentists for help is not clear. If the former is three times, or more, larger than the latter, it is obvious that the probabilities of stress with men and women are the same, thus what we should concern is not men's serious problem of fear, but maybe oral health. On the other hand, there is no evidence indicating that male and female patients have a same seriousness of illness. Perhaps compared to women, men are less conscious of their teeth problems until it develops so severe that they have to visit dentists. That means men may experience more hardy processes, which lead to a faint, than women. As a consequence, other possibilities may contribute to the result in the statistics, thus the supposition is not convincing as it stands.
Secondly, the conclusion that dentists should target the male consumer is out of support. No proof in the article demonstrates that men are of better potential than women entering dentists' office. Today the business of dentistry not only includes dental disease, but also dental care as well as cosmetic dentistry, which are probably paid attention to more by females for their distinctions towards beauty than men who care less about their appearances. From this point of view, women maybe the potential customers for dentists. Thereby, if dentists focus on men, they may lose the market of other business that are much more beneficial.
In addition, even though dentists want to target a large number of male patients who may fear the dental work, the suggestion of emphasis on anesthetic technology is a little too hasty. Maybe it does not work as author expect because nothing suggests that men feel stressful due to fear of pain. The equipments, such as drills and pliers, in dentists’ are always make patients horrible before operations start. Moreover, conditions sometimes make things worse when patients split blood when receiving operations. So, the reasons why female patients feel stressful are not merely pain, but other factors that cannot be solved by anesthetic.
In sum, merely from the statistics and assumption accordingly, the arguer cannot obtain the suggestion that dentists are supposed to develop business by concentrate on male patients and advertising of anesthetics. Unless more information about the patients and market are provided, a more convincing suggestion can be made. |
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