第一次限时失败——issue173 by C。

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173The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.

"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."

As the publisher says, they should decrease their emphasis on international news, since over the past three years those were the poorest-selling while the cost for providing for their foreign bureaus to report on international news is increasing. The other reason that he offers is that the competing magazines have done on the direction that decreasing the number of cover stories on international news. Also, the publisher suggests that displaying such stories as the international news on their magazine covers should be refrained.
It is not sensible to do what he suggests, in my opinion, for the reasons he provides are unreasonable.
First of all, the publisher concludes this suggestion based on the fact happened in the past three years. If it happens on the others, this may have some connection. But it happens on the information business which renews everyday. The reason why it is poor selling in the past three year may be others, for example, people are busy with their basic life without much interests in news whether it’s international or demotic, so the poor selling were happened to all the publish companies. Or the magazine itself had not high reputation but others did that people choose them. Maybe the most possibility is that their magazine had poor quality and people who keep buying finally did want that bad quality paper anymore.
And the fact that competing magazines decreased their stories on front covers should not be easily explained and followed by the publisher.
Furthermore, the higher cost of maintaining foreign bureaus has no directly connection with the poor selling and reducing the emphasis on international news could not be the effective measure to change the situation. The cost may be influenced by the change of economy of which country where the bureaus locates in.
The purpose on making change is to improve the selling condition for the publish company. What the publisher should consider about is that is the style of magazine popular for people? Is the quality too bad to be accepted? Are the contents interesting? Or others more. Thus could be possible to save the future of magazine.

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限时失败——实际用时40分钟。