Phoenix小组组员4号习作(AGU 8)

86145787UID: 2672301

8. The following appeared in a memorandum issued by the strategic planning department at Omni Inc.公司
"Mesa Foods, a manufacturer of snack foods that currently markets（V.在市场卖东西） its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
Mesa Foods，一家当前仅在本国相对较小区域销售其产品的快餐食品生产商，具有很强的增长潜力。去年Mesa的利润上升了20％，其最畅销产品Diabolique Salsa连续三年销量增加。由于Omni Inc对14－25岁这一消费快餐食品最多的年龄群体感兴趣，我们应该收购Mesa Foods，并集中力量在全国推广Diabolique Salsa。


20:55-21:25
1.不可靠的假设：在一个国家的小地区受欢迎 不等于 在全国受欢迎
2.不可靠的假设：过去卖得好 不等于 将来也卖得好
3.不可靠的假设：两个公司产品的消费群体 不一定 一样
4.结论：需要更多更全面的信息

  The memo issued by the Omni INC. claims that they should buy Mesa Foods for its potential profits. It lies on several assumptions, involving Mesa Foods has strong growth potential throughout the country because its success in a relatively small region of the country, Mesa Foods will be profitable because of its privious increasement in profit and the two company are interested by same age group. However these assumptions are not convincing for its unsubstantiated recommendation.
  First of all, the memo indicates that Mesa Foods snack foods will be profitable throughout the country. This argument merely rests on the assumption that the snack foods of Mesa Foods has strong growth potential within a relatively small region of the country. Yet, we are not imformed that the rest of country's population whether will enjoy this kind of snack foods. Besides, its best-selling product Diabolique Salsa maybe merely acceptable by the local people. If this is the case, the recommended aquisition would not serve Omni INC.
  Secondly, the memo indicates that Mesa Foods has strong growth potential. This argument lies on the imformations that Mesa enjoyed a 20 percent increase in profits last year, and Diabolique Salsa has had increased sales over each of the past three years. However, we are not imformed that the reason of the increase. It is entirely possible that the snack food is a totally new thing in this area and there is no other competes there, so we can not make sure whether the company could make profit in the future for the changes of apitite of local residences and participation of new competes. If this is the case, the potencial growth will not so sure.
  Finally, even if the memo's author can provide evidences to substanciate the foregoing assumptions, the author overlooks that the comsumer groups of two company may be different from each other. It is entirely possible that the snack foods of Mesa Foods is interested in reaching old age group, especially for its best-selling product, Diabolique Salsa. If this is the case, we can not make sure that the Mesa Foods is suitable for Omni INC. to aquisite.
  In conclusion, the recommendations are not well surpported. To better evaluate the recommendations, I would need more informations about the apetite of the region whether is as same as the rest of the country, does it need any change, consumer and competes details.

错失湛蓝UID: 2585937

总体上还是不错，但是我认为，你的提纲跟你的二，三，四段的首句不服，估计是表达的问题，比如说，你提纲的1。一个国家的小地区受欢迎不等于全国受欢迎，你的首句却是the memo indicates that Mesa Foods snack foods will be profitable throughout the country. 翻译过来是“这篇纪录暗示这种食品将通过全国而盈利”感觉想表达的没说清楚。第三段也是。
首句应该直接指出错误
可以讨论，共同进步~！:)