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TOPIC: ARGUMENT200 - Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
WORDS: 434 TIME: 00:30:00 DATE: 2010-2-26 15:20:43
以上是题目,正文3方面展开
1. 数据调查不能够支持推论
2. 缺少市场调查,不能贸然向男性推广业务
3. 广告有消极作用
临近考试,希望各位能看看这样去考场,A差不多算不算及格了?
The arguer suggests that dentists should target male consumers and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering, based on statistics indicating men faint more times during visiting the dentist. However, this suggestion is ill-conceived and the arguer’s reasoning contains several logic fallacies.
To begin with, the statistics fail to be persuasive in the following 2 aspects. Firstly, the survey should be conducted by a third party rather than the dentists themselves. Different dentists have different customers. Perhaps the dentists reporting are those whose patients are mostly male and sensitive to pain. If this is the case, the more times of faint are simply a result of unrepresentative respondents. Secondly, the times of faint during dental work cannot be a good indicator of stress. Since faint is an extreme behavior reflecting a high level of tension, other related behaviors need to be considered as well. For example, one may tremble, scream or even cry during the visit, these behaviors are evidence of stress as well. Without considering other stress-caused behaviors, it is possible that women suffer from stress more seriously than men, thereby undermining the arguer’s conclusion.
In addition, even granted the assumption, the arguer unfairly assumes it is the high incidence of stress that deters men visiting the dentists and releasing this stress will attract more patients. However, this might not be the case. Men might suffer less from dental problems, therefore they do not have to see the doctor at all. On the other hand, since women usually like to eat sweet, it might be the dietary difference that makes more women to visit the dentist. In addition, without a demographic of the patients now, it is possible that regardless of suffering pain, men already are more willingly to visit the dentist than women. If this is the case, then the advertisement should target women rather than men.
Finally, this advertisement might even have negative effects. Psychologically speaking, this advertisement might imply that patients are suffering from pain during the dental work. Thus viewers will subconsciously think they will suffer from pain as the advertisement implies. If this is the case, patients who come to visit the dentist will attain a relative high level of stress, which is undesirable both for the patient's health condition and the dentist's operation.
To sum up, the argument is unwarranted. To strengthen it, the survey should be conducted by a third party with more persuasive indicators of stress during the dental work. Also, the arguer should provide detailed demographic result of the customers now for a better evaluation of the suggestion.
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