argument14 习作

小羊2010UID: 2704079

求大侠斧正！！！
14． The following appeared in a memo from the owner of Green Thumb Gardening Center, a small serving a suburban town. "There is evidence that consumers are becoming more and more interested in growing their own vegetables. A national survey conducted last month indicated that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets. And locally, the gardening magazine Great Gardens has sold out at the Village News stand three months in a row. Thus, we at Green Thumb Gardening Center can increase our profits by expanding the variety of vegetable seeds we stock for gardeners this coming spring."

In the memo, the owner of Green Thumb Gardening Center recommends that the center should expand the variety of vegetable seeds in the coming spring in order to increase the profits. To justify that the vegetable seeds have a large market, the owner cites a survey last month indicating that in the nationwide the consumer dislike the quality of the fresh vegetables available in supermarkets and points that one kind of gardening magazine is sold well in a village stand three months in a row. For several reasons, the evidence provides flimsy support for the author's recommendation.

In the first place, the nationwide survey conducted last month, which indicates that many consumers dislike the quality of fresh vegetables available in supermarkets, can support no sufficient evidence for the recommendation made by the author. For one thing, the result of the survey that many consumers do not like the quality of the vegetable in the supermarket is open to doubt. The author does not indicate how the survey be conducted and whether the subjects can
be representative for all consumers. Therefore, the result is concluded too hasty and unbelievable. Even if the result is tenable, the fact that many consumers dislike the supermarket's vegetables does not indicate that the consumers want to grow vegetables for their own. Perhaps they prefer to buy vegetables in other markets rather than supermarket in which the vegetable may be not in high quality. Moreover, even if the consumers want to grow vegetables in nationwide, the consumers who live in the area where the center sells vegetable seeds not necessarily want to grow vegetables for themselves. It is entirely possible that the residents in the region are busy in working and have no spare time to grow vegetables. Besides, as the survey only involves last month, there is no reasons convince me to believe the consumers dislike the vegetables in supermarkets all the time. It is possible that the low quality if the vegetable is resulted by the bad weather causing the growth of the vegetables in the last month and resulting the dissatisfaction of the consumers.

In the second place, the fact that a kind of gardening magazine is sold well in a village stand during three months in a row does not indicates that the local residents want to grow vegetables by themselves. For one thing, the articles in the magazine are not necessarily showing the method for growing vegetable. It is quite possible that the magazine introduces the gardens which are famous and beautiful all over the word. For another, even if the magazine introduces the method of gardening, it is not necessarily for growing vegetables but for repairing gardens or growing flowers for sight. Additionally, the residents buy the magazine probably in order to enjoy themselves rather than learn how grow vegetables.

Finally, the author assumes that if the center sells more kinds of vegetable seeds, they will increase profits in the coming year. Even granting the survey's result and assume that the residents want to grow vegetables for themselves, the profits would not necessarily increase. On one hand, not all residents know the center in the area and it is necessary to make ad. for the influence. Without considering the revenue and the cost, it is absurd to ensure us the center will increase the profit. On the other hand, there must be some competitors in the area with the center. There is no reason that residents will buy vegetable seeds in the center rather than the other competitors.

In conclusion, the recommendation is unconvincing. For strengthening the recommendation, the author should provide believable evidence that most consumers in the area really wants to grow vegetables by themselves and buy the seeds in the center rather than its competitors. To better evaluate the memo, I need the detail conditions in the market and a reasonable survey to analyze whether the center will increase the profit or not.